FeedOps Announces Acquisition of Muzaara to Enhance E-commerce Marketing Solutions Globally.

SYDNEY, NSW, AUSTRALIA, January 25, 2024 /EINPresswire.com/ -- FeedOps Announces Acquisition of Muzaara to Enhance E-commerce Marketing Solutions Globally.

In a strategic move to enhance its e-commerce marketing capabilities, FeedOps has acquired Muzaara, a prominent player in connecting SMB merchants to advertising platforms. This acquisition marks a significant step in FeedOps' journey to simplify technology for impactful e-commerce marketing.

A History of Innovation and Growth.

FeedOps, originally an in-house tool developed by Dynamic Creative, has evolved into a formidable software business in the retail and marketing tech sectors. After the split of Dynamic Creative into RQMedia and FeedOps and the subsequent sale of RQMedia to the MerchantWise Group in July 2022, founder Frank Grasso has been repositioning FeedOps as a leader in the field. FeedOps provides essential tools for e-commerce marketers and marketplace managers to distribute product data across various advertising channels and marketplaces, including Google, Microsoft, Meta, and Amazon.

Strategic Acquisition to Empower SMB Merchants
The acquisition of Muzaara aligns with FeedOps' mission to cater to a broader range of businesses, including small and medium-sized merchants. Muzaara's expertise in connecting products to Microsoft Ads complements FeedOps' advanced tech stack, primarily serving more advanced marketers and channel managers.

Frank Grasso, founder of FeedOps, expressed his enthusiasm for the acquisition: "As we explored expanding into app stores to assist smaller merchants, we realized that our technology stack was still geared towards more advanced marketers. The Muzaara deal made perfect sense. Neil and his team have done a fabulous job helping SMB merchants connect their products to Microsoft Ads. This acquisition will accelerate our learning and strengthen our team, revenue, and customer base."

A Future of Simplified E-commerce Advertising
FeedOps remains committed to its core mission as a technology company: to work with businesses of all sizes and help them simplify their advertising processes. This acquisition is a testament to that commitment, promising to deliver more accessible and efficient solutions for e-commerce marketing.

“In an environment characterised by ongoing disruption, businesses seek ways to increase their ROAS and sustain growth by using their marketing budgets more efficiently. This deal just made sense to scale and further expand on helping SMEs to automate their product-level marketing.” Neil Thomas, CEO and founder Muzaara

With this acquisition, FeedOps is poised to expand its reach and enhance its offerings, making a significant impact in the world of e-commerce marketing.

About FeedOps
FeedOps is a product feed management software platform for busy, sales-focused eCommerce marketers who need to deliver better results.

More information https://feedops.com/

About Muzaara
Muzaara’s intelligent marketing platform has been developed by industry experts who saw a need to offer small to medium advertisers an advanced platform to create and manage their online advertising on Google & Microsoft Ads, backed by marketing experts. We use technology to offer our clients a cost-effective solution that delivers amazing results.

More information https://muzaara.com/

Neil Thomas
Muzaara
+61420708540 ext.
email us here

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