AVOW & MiAds core agency announcement

Robert Wildner, Founder & CEO of AVOW

AVOW logo

Award-winning app growth marketing company AVOW announced today they have been entrusted by Xiaomi to become their official core agency in 3 different regions.

BERLIN, GERMANY, October 5, 2022 /EINPresswire.com/ -- AVOW, the mobile OEM user acquisition specialist, has just announced that they have been selected by the largest Android smartphone manufacturer Xiaomi as their official core agency for the entire regions of EMEA, SEA, and LATAM.

Through this representation, AVOW will undertake all media sales activities for Xiaomi’s Ad Platform (Mi Ads) across the awarded regions and will interact as the main point of contact to manage a 360-degree execution of mobile ad campaigns on the platform - including media inventory buying, campaign set up, result measurement and campaign optimization.

Brands and agencies looking to leverage the Mi Ads platform will now gain access to exclusive ad formats and reach untapped users from Xiaomi’s diverse user base via AVOW’s international teams, who will offer managed campaigns as well as brand awareness activities.

Mi Ads covers 200+ countries & regions, is supported in 70 languages, and offers reach to 280 million+ quality active users across the world. The platform provides a multi-faceted advertising portal through proprietary apps like Mi Browser, Mi Music, Mi Themes, Mi Video, AppVault, and its official alternative app store GetApps. Through multiple targeting options, Xiaomi allows marketers to accurately locate target audiences and convert their users into brand’s customers.

“We are excited to strengthen our cooperation with Xiaomi through this new and exciting challenge. Our long-term partnership is built on trust and our aligned visions towards the contribution to the mobile advertising industry. This new chapter in our alliance will help us offer fresh and unique opportunities for mobile marketers to tap into some of Xiaomi’s most extensive markets”, says Robert Wildner, CEO and Co-founder AVOW.

Xiaomi's media sales expansion strategy is to outsource these activities by selecting strong core partners to represent them in specific regions. This partnership comes at a crucial time, as marketers looking to promote apps are bound to rely upon third-party advertising sources with very little or no guarantee of fraud detection, booming costs, and user engagement. Xiaomi’s OEM advertising placements allow app marketers to achieve incremental user growth from customers who are brand loyal to Xiaomi in these local markets.

Headquartered in Berlin, Germany, AVOW’s reach and ability to deliver growth results for clients have allowed it to expand its global footprint, opening offices in India, Indonesia, China, Vietnam, Brazil, Philippines, and Russia to cater to its large client base in those local markets.

AVOW is a global app growth marketing company specialized in Mobile OEM inventory. The company provides brands a unique opportunity to access untapped mobile advertising inventory at scale, and invest their advertising spend across alternative channels for incremental user growth and engagement.

Orietta Mendez
AVOW GmbH
orietta.mendez@avow.tech
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