For the fifth-consecutive year, Honda will serve as the title sponsor of the 2019 NHL® All-Star Game, the National Hockey League announced today. The 2019 NHL® All-Star Game will take place in San Jose, Calif., and to celebrate the automaker's return to the midseason showcase of the League's top players, the NHL and the San Jose Sharks have unveiled the logo for the 2019 NHL All-Star Weekend.

"Our long relationship with the NHL has created a strong bond between the Honda brand and NHL fans and a shared love for the game of hockey," said Susie Rossick, Assistant Vice President, Honda Automotive Marketing. "The NHL All-Star Game is one of the most exciting moments of the season for players and fans and we look forward to helping make this year's midseason showcase match the energy and passion of the San Jose community."

"As one of our most innovative partners, it's only fitting for Honda to return as title sponsor of this year's NHL All-Star Game in San Jose – the epicenter of innovation," said Brian Jennings, NHL Chief Branding Officer and Executive Vice President. "Honda's commitment and creative thinking have helped us reimagine the All-Star Weekend to deliver more access, entertainment and engaging experiences for our fans."

Honda will award the MVP of the 2019 Honda NHL® All-Star Game with a new vehicle at the conclusion of the game. Additional details on Honda's 2019 NHL All-Star activations will be unveiled in the coming months.

Adorning the MVP vehicle will be the 2019 Honda NHL® All-Star logo. Designed by NHL Creative Services, the 2019 Honda NHL All-Star logo drew inspiration from San Jose, a city at the heart of Silicon Valley and home of the Sharks. The logo celebrates the omnipresent "tech" that is at the core of the city's vibrant and progressive community.  Visuals are included that evoke San Jose's tech ethos, including clean lines, bright transparent color hues and straightforward geometric san serif typography. 

Special features of the 2019 Honda NHL® All-Star logo include:

• A square holding shape, like the square shape of mobile app icons.
• Modern stylized typography featuring two customized letter A's, with shark fins replacing the horizontal bar in a nod to the host club.
• The year, "2019," is encased in a pill shaped alert box, universal to apps and email alerts found in most digital platforms and designed to be disruptive and eye catching.
• Below the words "All-Star" is a colorful and unique tech energy wave that features a shooting tech puck, inspired by today's cloud-based, virtual tech world.
• Honda's position at the bottom is designed to anchor the identity of the event as title sponsor.

The Sharks and the city of San Jose will host the 2019 NHL All-Star Weekend, Jan. 25-26, 2019, which will include the NHL All-Star Skills Competition™ on Friday, Jan. 25 at 6 p.m. PT / 9 p.m. ET (NBCSN, CBC, SN, TVAS) and the Honda NHL® All-Star Game on Saturday, Jan. 26 at 5 p.m. PT / 8 p.m. ET (NBC, CBC, SN, TVAS). The 2019 Honda NHL® All-Star Game will be the second time NHL All-Star activities will take place in San Jose. The Sharks previously hosted the NHL All-Star Game in 1997.

To sign up to receive more information on the 2019 Honda NHL® All-Star Game and enter for a chance to win tickets, fans should visit https://events.nhl.com/event/2019-nhl-all-star-game. Fans signed up for NHL Inside the Crease will receive updates, games scores and news via email.

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