To boost awareness about the new flavor and engage consumers in an creative way, the brand is giving away 10 beehives for free adoption via its Facebook page. To win their own beehive, consumers can get creative by uploading a picture of a lemon "decorated" as a bee.

"With this initiative we underline the natural, fun and creative values that are at the core of Minute Maid Limón&Nada," says Tiago Andrade, brand manager, sports drinks, juices & innovation.   

The project links consumers with local producers, since the bee colonies are located at organic farms across Spain. In return, consumers not only receive a jar of fresh honey, but they can visit the farms to learn more about sustainable beekeeping.      

Each hive will introduce 50,000 new bees into the environment, supporting the beekeeping profession and aiding local farmers with the pollination of their crops. To show its support for this important cause, Coca-Cola Spain is sponsoring 166 hives across the country. 

"As a business, we rely heavily on bees as they help grow many of the key ingredients we use in our drinks," Tiago adds. "By working together with stakeholders, we help raise awareness about the importance of bees and help secure the future availability of agricultural products."

The new Minute Maid Limón&Nada Honey recently won the prestigious Gold Pentaward 2015 packaging prize in the juice category for its creative appearance.