ATLANTA
and CORONA, CA., June 12, 2015 – The Coca-Cola Company (NYSE:
KO) and Monster Beverage Corporation (NASDAQ: MNST) announced today the closing
of the previously announced strategic partnership related to an equity
investment, business transfers and expanded distribution in the global energy
drink category. As a result of the
transaction, The Coca-Cola Company now owns an approximate 16.7% stake in
Monster.
The Coca-Cola Company transferred ownership of its
worldwide energy business, including NOS, Full Throttle, Burn, Mother, BU,
Gladiator, Samurai, Nalu, BPM, Play and Power Play,
Ultra and Relentless, to
Monster, and Monster transferred its non-energy business, including Hansen’s
Natural Sodas, Peace Tea, Hubert’s Lemonade and Hansen’s Juice Products, to The
Coca-Cola Company.
Since the transaction was announced, Monster and The
Coca-Cola Company and its bottlers have amended their distribution arrangements
in the U.S. and Canada by expanding into additional territories and entering
into long-term agreements. The Coca-Cola
Company also has become Monster’s preferred global distribution partner with
new international distribution commitments already in place with bottlers in
Germany and Norway.
In connection with the closing, The Coca-Cola Company
made a net cash payment of approximately $2.15 billion to Monster.
About The Coca-Cola Company
The Coca-Cola
Company (NYSE: KO) is the world's largest beverage company, refreshing
consumers with more than 500 sparkling and still brands. Led by Coca-Cola, one
of the world's most valuable and recognizable
brands, our Company's portfolio features 20 billion-dollar brands including, Diet Coke, Fanta, Sprite, Coca-Cola Zero,
vitaminwater, POWERADE, Minute Maid, Simply, Georgia, Dasani, FUZE TEA and Del
Valle. Globally, we are the No. 1
provider of sparkling beverages, ready-to-drink coffees, and juices and juice
drinks. Through the world's largest
beverage distribution system, consumers in more than 200 countries enjoy our beverages at a rate of 1.9
billion servings a day. With an enduring
commitment to building sustainable communities, our Company is focused on
initiatives that reduce our environmental footprint, support active, healthy
living, create a safe, inclusive work environment for our associates, and
enhance the economic development of the communities where we operate. Together with our bottling partners, we rank
among the world's top 10 private employers with more than 700,000 system
associates. For more information, visit
Coca-Cola Journey at www.coca-colacompany.com, follow us on
Twitter at twitter.com/CocaColaCo, visit our blog,
Coca-Cola Unbottled, at www.coca-colablog.com or find us on
LinkedIn at www.linkedin.com/company/the-coca-cola-company.
About Monster Beverage Corporation
Based
in Corona, California, Monster Beverage Corporation is a holding company and
conducts no operating business except through its consolidated
subsidiaries. The Company's subsidiaries
market and distribute energy drinks including Monster Energy® energy drinks,
Monster Energy Extra Strength Nitrous Technology® energy drinks, Java Monster®
non-carbonated coffee + energy drinks, M3® Monster Energy® Super Concentrate
energy drinks, Monster Rehab® non-carbonated energy drinks with electrolytes,
Muscle Monster® Energy Shakes, Übermonster® energy drinks, NOS, Full Throttle,
Burn, Mother, BU, Gladiator, Samurai, Nalu, BPM, Power Play™, Ultra and Relentless. For
more information, visit www.monsterbevcorp.com.
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