Veenome and EQ Works Enter Contextual Targeting Partnership
Kevin Lenane, CEO of Veenome, will be discussing this partnership and Veenome's role as a video verification leader at OMMA Video.
WASHINGTON, DC, US, May 14, 2014 /EINPresswire.com/ -- Veenome is excited to announce EQ Works as a strategic targeting partner. The partnership will enable unprecedented contextual targeting, reporting and brand safety for video customers of EQ Works' media buying platform and marketing network. The union will bring a unique level of video data granularity to savvy brand customers and is expected to roll out in the current quarter (Q2) of this year.Veenome, recently featured in the New York Times video verification feature The Great Unwatched, has been expanding into the market rapidly with revenue growing over 600% from 2012 to 2013. The company has added several members to their development team and recently launched a new product called Veenome Prescient (www.veenome.com/veenome-prescient), which enables Veenome data for use in pre-bid and exchange environments. Veenome is also expanding agency-centric products that allow for real-time blacklisting, whitelisting and targeting throughout 2014.
Kevin Lenane, CEO of Veenome, will be discussing this partnership and Veenome's role in preventing fraud as the industry's leading video verification company at OMMA Video on May 22nd at the Crowne Plaza in New York, NY.
About EQ Works
EQ Works (www.eqworks.com) provides a smarter way to target customers. The Company uses its real-time technology and advanced analytics to detect the actionable data that boosts performance for all web, mobile, social and video initiatives. EQ Works balances the many components that comprise the complex advertising ecosystem and establishes equilibrium for reaching the right audience at the right time through any web or mobile device. EQ Inc., operating as EQ Works, is the owner of the trademarks EQ Works, Agency First and Hercules.
About Veenome
Veenome analyzes videos on web pages and sites for content, brand safety, and viewability. This is done automatically and efficiently, at huge scale so that millions of videos may be analyzed easily. Veenome detects any kind of video on a page or domain and determines if the video is brand safe, and what exactly the category of the content is, using proprietary and patent-pending algorithms. The company also extracts viewability information, like player size and position as well as data attributes like muting state of the video, auto-play state, page content and language.
Media Contact: Kevin Lenane, Veenome, 20253834370, kevinlenane@veenome.com
Kevin Lenane
Veenome
202.681.9625
email us here
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