How Google Can Destroy Your Website Traffic Levels From SEO
/EINPresswire.com/ More and more businesses are relying on search engines visitors to deliver the majority of their traffic and enquiries. Google's latest algorithm updates can ruin your websites rankings (and hence traffic) if you are not careful!
One of the main reasons Google has taken such a stranglehold on the search engine space is that it produces the most relevant search results for its users. Whether you are looking for a 'restaurant in Melbourne' or to 'buy Nikon camera online', the sophisticated Google algorithm is busy at work exploring, sorting and ultimately ranking the various websites on the web to match your search.
A consistent challenge for website owners has been staying on top of Google's algorithm to ensure their website gets a favourable ranking from SEO in the search engine.
As Google is always trying to make its index more relevant the rules change often. Website owners are often victim to these changes, when overnight their website drops off the front page (or even worse - completely out of Google). This can be catastrophic for any business that depends heavily on sales/enquiries they generate from the web.
"Some of our clients would lose up to 90% of their traffic volume if Google were to de-index them" says Nick Grinberg, co-director at a prominent search engine marketing agency in Maps Gurus. "We find that some businesses are that dependent on the traffic Google and other search engines give them that they would have to scale down their operation if that traffic were to stop" say Nick.
And so we arrive at Google latest round of algorithm updates, dubbed "Google Panda" & "Google Penguin". Both of these updates refer to major changes in how Google considers both your website itself (text, titles, pages etc) and other websites pointing back to yours with a link.
These updates have caused a major shake-up of the search engine results, effectively changing the laws of what is and isn't 'legal' in terms of optimising your website. Unfortunately, the very sudden nature of the updates have sent some major ripples through businesses that have been penalised by the new algorithm (often unknowingly).
Nicks advice on the matter is that "it is difficult to always stay ahead of the SEO curve, it is important for any webmaster or search engine agency to stay updated on any Google algorithm updates to ensure they are optimising with guidelines"
Often consulting major search engine news portals such as Search Engine Land can help a webmaster stay up to date.
Given the amount of website traffic & business that can hinge on a companies search engine presence, the alternative of losing all that because of a SEO penalty is much worse.
If you'd like more information about this topic, please contact Nick Grinberg at - nick@googlemapsguru.com.au
www.googlemapsguru.com.au
One of the main reasons Google has taken such a stranglehold on the search engine space is that it produces the most relevant search results for its users. Whether you are looking for a 'restaurant in Melbourne' or to 'buy Nikon camera online', the sophisticated Google algorithm is busy at work exploring, sorting and ultimately ranking the various websites on the web to match your search.
A consistent challenge for website owners has been staying on top of Google's algorithm to ensure their website gets a favourable ranking from SEO in the search engine.
As Google is always trying to make its index more relevant the rules change often. Website owners are often victim to these changes, when overnight their website drops off the front page (or even worse - completely out of Google). This can be catastrophic for any business that depends heavily on sales/enquiries they generate from the web.
"Some of our clients would lose up to 90% of their traffic volume if Google were to de-index them" says Nick Grinberg, co-director at a prominent search engine marketing agency in Maps Gurus. "We find that some businesses are that dependent on the traffic Google and other search engines give them that they would have to scale down their operation if that traffic were to stop" say Nick.
And so we arrive at Google latest round of algorithm updates, dubbed "Google Panda" & "Google Penguin". Both of these updates refer to major changes in how Google considers both your website itself (text, titles, pages etc) and other websites pointing back to yours with a link.
These updates have caused a major shake-up of the search engine results, effectively changing the laws of what is and isn't 'legal' in terms of optimising your website. Unfortunately, the very sudden nature of the updates have sent some major ripples through businesses that have been penalised by the new algorithm (often unknowingly).
Nicks advice on the matter is that "it is difficult to always stay ahead of the SEO curve, it is important for any webmaster or search engine agency to stay updated on any Google algorithm updates to ensure they are optimising with guidelines"
Often consulting major search engine news portals such as Search Engine Land can help a webmaster stay up to date.
Given the amount of website traffic & business that can hinge on a companies search engine presence, the alternative of losing all that because of a SEO penalty is much worse.
If you'd like more information about this topic, please contact Nick Grinberg at - nick@googlemapsguru.com.au
www.googlemapsguru.com.au
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