Contollo Comms Press Releases

• Published on January 7, 2025 - 14:00 GMT

  Mirriad & BENlabs Forge First-Ever Dual Pathway In-Content Ad Solution, Merging Virtual & Traditional Product Placement

  The collaboration offers brand integration at scale with in-depth performance insights NEW YORK, NY, UNITED STATES, January 7, 2025 /⁨EINPresswire.com⁩/ -- Mirriad, the leader in virtual product placement (VPP), and BENlabs, an entertainment marketing …

  Distribution channels: Media, Advertising & PR, Technology ...
• Published on October 31, 2024 - 13:00 GMT

  

  Mirriad's VPP Drives 50%+ Increase in Average Transaction Value for Leading US Advertiser, New iSpot Data Finds

  Industry-First Measurement of Sales & Shopping Sales Incident Data Showcases the Power of Virtual Product Placement Against TV Spots NEW YORK, NY, UNITED STATES, October 31, 2024 /⁨EINPresswire.com⁩/ -- Mirriad, the leader in virtual product placement …

  Distribution channels: Media, Advertising & PR, Retail ...
• Published on August 22, 2024 - 13:00 GMT

  

  ‘THE DIVERSE MEDIA ALLIANCE’ BY MIRRIAD AND DIVERSE-OWNED PARTNERS, LAUNCHES TO FUTUREPROOF THE INCLUSIVE MEDIA MOVEMENT

  The Strategic Alliance Aims to Build a More Equitable Media Ecosystem NEW YORK, NY, USA, August 22, 2024 /⁨EINPresswire.com⁩/ -- Today marks the launch of, ‘The Diverse Media Alliance,’ a strategic alliance powered by Mirriad, the global leader in virtual …

  Distribution channels: Business & Economy, Culture, Society & Lifestyle ...
• Published on July 23, 2024 - 13:00 GMT

  

  Mirriad's Virtual Product Placement Solution Now Measurable Across Both Linear and Digital Channels

  Enhancement Aligns with Standard TV Ad Reporting, Offering Comprehensive Audience Reach and Lower Funnel Outcome Data NEW YORK, NEW YORK, USA, July 23, 2024 /⁨EINPresswire.com⁩/ -- Mirriad, the leader in virtual product placement (VPP), is proud to …

  Distribution channels: Culture, Society & Lifestyle, Media, Advertising & PR ...
• Published on July 1, 2024 - 11:00 GMT

  Mirriad Announces Partnership with Insight TV to Advance Ad Formats and Enhance Viewer Experience

  The partners will test different programmatic formats to resonate directly with target audiences NEW YORK, NEW YORK, UNITED STATES, July 1, 2024 /⁨EINPresswire.com⁩/ -- Mirriad, the leader in virtual product placement (VPP), is thrilled to announce a …

  Distribution channels: Culture, Society & Lifestyle, Media, Advertising & PR ...
• Published on June 7, 2024 - 12:47 GMT

  Mirriad Co-Hosts Inaugural “Inclusion in Media” Dinner at Cannes 2024 To Launch Diverse-Owned & Inclusive Media Alliance

  The Inclusive Media Dinner Promotes Innovation Among Diverse Owned Media NEW YORK, NEW YORK, USA, June 7, 2024 /⁨EINPresswire.com⁩/ -- Mirriad, the leading VPP and in-content advertising platform, is celebrating the launch of the Diverse-Owned & …

  Distribution channels: Conferences & Trade Fairs, Culture, Society & Lifestyle ...
• Published on May 22, 2024 - 13:00 GMT

  

  Lexus Revs Up Collab with Virtual Product Placement leader Mirriad for High-Octane Miami F1 Race Week Video Series

  The campaign immerses diverse viewers into the Miami Grand Prix Race Week experience NEW YORK, NEW YORK, USA, May 22, 2024 /⁨EINPresswire.com⁩/ -- Luxury automaker Lexus has partnered with Mirriad, the leader in AI-powered Virtual Product Placement (VPP), …

  Distribution channels: Automotive Industry, Culture, Society & Lifestyle ...