Adlook Press Releases

• Published on March 13, 2025 - 12:05 GMT

  Targeting in the Dark: Nearly 70% of 'Parents' Targeted by Ads Don’t Have Kids

  New analysis by Adlook highlights socio-demographic targeting inaccuracies, wasting ad spend, and missing real consumer connections NEW YORK, NY, UNITED STATES, March 13, 2025 /⁨EINPresswire.com⁩/ -- Adlook, a global media tech company specializing in …

  Distribution channels: Companies, Media, Advertising & PR ...
• Published on February 12, 2025 - 16:00 GMT

  Adlook Announces Strategic Management Changes to Strengthen Global Market Position

  This leadership and operations restructure reflect Adlook’s dedication to driving continued growth and innovation within cookieless advertising space WARSAW, POLAND, February 12, 2025 /⁨EINPresswire.com⁩/ -- Adlook, a global media tech company …

  Distribution channels: Companies, International Organizations ...
• Published on November 19, 2024 - 14:00 GMT

  Adlook & FreeWheel Team Up to Enhance Marketers’ Access to Premium Supply

  The move highlights a mutual dedication to advancing the CTV and OLV sectors, establishing a new benchmark in programmatic advertising NEW YORK, NY, UNITED STATES, November 19, 2024 /⁨EINPresswire.com⁩/ -- Adlook, a cutting-edge brand growth platform and …

  Distribution channels: Companies, Media, Advertising & PR ...
• Published on July 23, 2024 - 17:00 GMT

  

  Adlook Strengthens its Leadership Team with the Promotion of Mateusz Jedrocha to Chief Product Officer

  Previously Vice President of Branding Solutions, Jedrocha will ensure Adlook continues to drive product innovation and growth amidst industry transformation NEW YORK, NY, USA, July 23, 2024 /⁨EINPresswire.com⁩/ -- Adlook, a next-generation brand growth …

  Distribution channels: Companies, Media, Advertising & PR ...
• Published on July 10, 2024 - 13:00 GMT

  

  Adlook Appoints Industry Veteran Jim Daily as Executive Advisor

  Bringing nearly 20 years of experience, Daily will lead GTM and brand strategy for the advertising technology leader NEW YORK, NEW YORK, UNITED STATES, July 10, 2024 /⁨EINPresswire.com⁩/ -- Adlook, a next-generation brand growth platform, today announced …

  Distribution channels: Companies, Media, Advertising & PR ...
• Published on May 20, 2024 - 16:00 GMT

  

  Adlook Announces Kuba Kossut as New Chief Executive Officer

  With a focus on accelerating growth, Kossut will guide Adlook into the future as privacy concerns and increased regulations continue NEW YORK, NY, USA, May 20, 2024 /⁨EINPresswire.com⁩/ -- Adlook, a next-generation brand growth platform, today announced …

  Distribution channels: Companies, Media, Advertising & PR ...
• Published on January 24, 2024 - 14:45 GMT

  Adlook Welcomes Industry Veteran Jakub Kossut as Global VP of Market Entry Strategy

  Kossut brings 20+ years of experience to support Adlook's commitment to superior innovation and continued expansion NEW YORK, NY, USA, January 24, 2024 /⁨EINPresswire.com⁩/ -- Adlook, a next-generation brand growth platform, today announced the …

  Distribution channels: Companies, Media, Advertising & PR ...
• Published on January 11, 2024 - 14:00 GMT

  

  STUDY: As Cookies Crumble, Consumers Hesitate to Share Emails for ‘Better’ Ads

  Adlook also finds 75% misunderstand privacy policies and 60% prefer group-based ad targeting NEW YORK, NY, USA, January 11, 2024 /⁨EINPresswire.com⁩/ -- On January 4th, Google began phasing out third-party cookies, starting with 1% of Chrome users, …

  Distribution channels: Companies, Media, Advertising & PR ...
• Published on January 10, 2024 - 16:05 GMT

  

  STUDY: Majority of Advertisers Applaud Chrome's Shift Away From Cookies But Doubts Remain

  Many aren’t ready for a cookie-less world, even with the phase out officially underway NEW YORK, NY, USA, January 10, 2024 /⁨EINPresswire.com⁩/ -- On January 4th, Google began phasing out third-party cookies for 1% of Chrome users, affecting 30 million …

  Distribution channels: Companies, Media, Advertising & PR ...
• Published on January 9, 2024 - 15:13 GMT

  Adlook Leads the Way in Cookieless Digital Advertising with New Privacy-Centric Solutions

  New cookieless tools leverage deep learning for precise audience targeting NEW YORK, NY, USA, January 9, 2024 /⁨EINPresswire.com⁩/ -- Adlook, a next-generation brand growth platform, today announced a new suite of privacy-forward, cookieless solutions, …

  Distribution channels: Companies, Media, Advertising & PR ...
• Published on September 28, 2023 - 19:07 GMT

  

  Adlook Becomes the First DSP to Integrate with Google’s Topics API

  Leads the way ushering in a new era of user privacy and effective targeted advertising NEW YORK, NY, USA, September 28, 2023 /⁨EINPresswire.com⁩/ -- Adlook, a next-generation brand growth platform, today announced that it has become the first Demand Side …

  Distribution channels: Companies, Media, Advertising & PR ...
• Published on July 20, 2023 - 14:58 GMT

  Study By MAGNA Media Trials and Adlook Demonstrates The Power Of Pre-Bid Optimization Across Multiple Metrics

  NEW YORK, NY, USA, July 20, 2023 /⁨EINPresswire.com⁩/ -- An expansive, new study by MAGNA Media Trials, the intelligence and investment arm of IPG Mediabrands, and Adlook, a global media-tech company, showed when advertisers optimize before they bid, they …

  Distribution channels: Companies, Environment ...
• Published on July 12, 2023 - 20:36 GMT

  

  Adlook is the 1st DSP in the World to Incorporate Chrome Protected Audience API Designed to Replace Third-Party Cookies

  NEW YORK, NY, USA, July 12, 2023 /⁨EINPresswire.com⁩/ -- Adlook, a next-generation brand growth platform is proud to announce that it has become the first Demand Side Platform (DSP) to incorporate Chrome’s newly released Protected Audience API (PAAPI), …

  Distribution channels: Companies, Media, Advertising & PR ...
• Published on June 16, 2023 - 13:00 GMT

  

  Adlook Launches GreenPath, Helping Advertisers Maximize Sustainability & Performance Without Sacrificing Either

  With one click of a button, advertisers can reduce carbon emission while guaranteeing media performance NEW YORK, NY, USA, June 16, 2023 /⁨EINPresswire.com⁩/ -- Adlook, a global advertising technology company that drives sustainable brand growth, today …

  Distribution channels: Environment, Media, Advertising & PR ...
• Published on June 14, 2023 - 16:00 GMT

  

  With Demand Surging, Adlook is Now Widely Available in the U.S.

  New demand-side platform is set to pioneer sustainable brand growth with solutions powered by deep learning technology NEW YORK, NY, USA, June 14, 2023 /⁨EINPresswire.com⁩/ -- Adlook, a global advertising technology company that drives sustainable brand …

  Distribution channels: Companies, Media, Advertising & PR ...