Honoring the rights of parents and caregivers to make choices for their children is the cornerstone of our Responsible Marketing Practices. We believe in commercial-free classrooms for children, and respect parent and school decisions around what beverages …
The Coca-Cola Company is steeped in history and tradition, where heritage is honored and values are respected. We are a global family of people working together to bring your family a wide array of beverage choices to meet your beverage needs every day. We …
Marketing to Children Introduction The Coca-Cola Company has always taken seriously its commitment to market responsibly, across the globe, across all advertising media, and across all of our beverages. Our Company has been a leader in the area of …
Entrepreneurs and startups are disrupting the beverage aisle – and the status quo – by changing the way consumers think about their drinks. Consumers now demand that their beverages do something more besides hydrate or quench thirst. That’s led to an …
As the 2015 Big Brother and Big Sister of the Year for both the city of Atlanta and the state of Georgia, Adam Meisenheimer and Mary Beth Mendoza have a lot in common. In addition to generous hearts and high-achieving little siblings they've known for …
In a world where consumers shop on their phones, hate being “sold to,” and want everything instantly… what’s a retailer to do? Coca-Cola’s Julie Hamilton had answers at the annual World Retail Congress in Rome, Italy. The forum brings together several …
Digital Nomadism is a new lifestyle that embraces an adventurous approach to working, empowered by technology to eliminate our bondage to the physical workspace. This trend is on the rise and, according to Upwork, roughly two-thirds of those who make such …
Years before the touchdowns, record-breaking seasons and accolades, football star Jimmy Graham was just a kid from Goldsboro, N.C. But he wasn’t your average kid, and his childhood was far from ordinary. His path to the pros was paved with hardship, …
At Rosa's Fresh Pizzeria in Philadelphia, customers buy a dollar slice, then opt to top it off with another dollar to feed a homeless person. In Denver, SAME Cafe has no prices on its menu. Instead, diners are asked to either leave a donation or help …
It wasn’t until Elise Stefanik won her primary last fall that she learned her Congressional bid had the chance to make history. A general election victory to represent New York’s sprawling 21st district in the U.S. House of Representatives would make the …
This August in Tokyo, Japan, Coca-Cola fans looked back at the 100-year history of the contour bottle while glimpsing the future of design through the Art Slim Bottle display. Coca-Cola partnered with Isetan Mitsukoshi, one of the largest department stores …
Imagine two of the most universal, elemental materials we know: Glass and paper. Now imagine each of these materials taking an iconic form—a silhouette that says something about culture, about creativity, a shape with a story to tell. If this idea appeals …
Just Google “Move Over Millennials.” Go ahead, I’ll wait… see what I mean? It seems the Millennial generation is already beginning to be shoved unceremoniously aside for Generation Z. While I’m not willing to go there... we are still talking about the …
One day in the late-1930s, 21-year-old Alice Jean Anderson stepped off of a train in New York City an saw a familiar face staring down at her. “There was a great big giant billboard,” Anderson, now 98, recalled during a recent phone interview. “It had me …
In 1953, Coca-Cola board member Lettie Pate Whitehead Evans died at the age of 81. She was the first woman to hold a leadership role in the Coke system, and she left behind a fortune that, to this day, supports two foundations that award tens of millions …
“Clear to start!” Those three words mean takeoff is only moments away. Nervousness grows. The helicopter separates from the ground below it. The wings of the helicopter are spinning violently. From the inside, you can't even hear your own voice. At 500 …
Editor’s note: Jenna Gebel spent her summer as an intern at Coca-Cola’s headquarters. During her weeks in Atlanta, Gebel had a chance to meet many company leaders. We asked the 27-year-old MBA candidate at The Wharton School at the University of …
Ever wonder how associates three decades from now will be able to access all of the great content that is being produced for the Coke bottle 100th anniversary this year? Or consider what insights future leaders will get from our current Share A Coke …
Satish Kumar is a farmer from a small village in Southern India. Like every parent, he dreams big for his sons. “I believe education can change their lives,” Kumar said. His 10-year-old son recently began studying at an elite private school far away from …
Picture this: 45 people, one house and a war that feels like it might never end. This was where Iyad AlTahrawi found himself in July 2014, in his home in Gaza. When it was safe to venture out, he faced four-hour waits to get one loaf of bread – that’s 40 …
