To Innovate, Add a Dash of Aloe…or Maybe Tomato? I LOHAS Water Brand Expands into the Unexpected
In Japan, consumers like a bit of variety. This summer, Coca-Cola’s I LOHAS water will test few flavors that move more-than-a-little beyond the expected. The growing I LOHAS brand – which topped $1 billion in retail sales in 2014 – has branched into two …