JACKSONVILLE, Fla.--(BUSINESS WIRE)--Feb. 23, 2012--
Rising gas prices are pushing savvy consumers to seek solutions to save
at the pump, and Winn-Dixie (NASDAQ:WINN) is leading the way with its
popular fuelperks! program. Today Winn-Dixie announced it is expanding
fuelperks! to now include hundreds of bonus items each week, saving
guests even more money at the pump. Each bonus fuelperks! item purchased
is worth 5 cents to 50 cents off every gallon of gas. Purchasing
multiple bonus fuelperks! items is a great way to speed up gas savings,
and there is no limit on the number of bonus fuelperks! items that can
be purchased.
“Our goal is to make the lives of our guests a little more simple — and
this is exactly what fuelperks! does. You can turn your everyday grocery
purchases into significant savings at the pump. It’s a smart solution
for saving through the items you already buy. What’s not to love?” said
Mary Kellmanson, marketing group vice president for Winn-Dixie. “The
more bonus items you purchase, the more you save. With fuelperks! you
may never have to pay for gas again.”
To earn and redeem fuelperks!, you must have a Winn-Dixie Reward Card
with a magnetic strip on the back, similar to a debit or credit card.
Sign-up takes only a few minutes at any participating Winn-Dixie store.
Bonus items change each Wednesday. Guests can download a bonus items
checklist online at www.winndixie.com/fuelperks!,
and learn about weekly bonus items and other updates on the fuelperks!
Facebook page — http://www.facebook.com/WD.fuelperks.
According to AAA, gas
prices have increased 20 cents per gallon since the first of the
year and are expected to surpass $4 per gallon this spring.
Winn-Dixie guests have saved more than $48 million on gas with fuelperks!
About Winn-Dixie
Winn-Dixie Stores, Inc., is one of the nation’s largest food retailers.
Founded in 1925, the Company is headquartered in Jacksonville, Fla. The
Company currently operates approximately 480 retail grocery locations
and approximately 380 in-store pharmacies in Florida, Alabama,
Louisiana, Georgia and Mississippi. For more information, please visit www.winn-dixie.com.
Photos/Multimedia Gallery Available: http://www.businesswire.com/cgi-bin/mmg.cgi?eid=50179072&lang=en
Source: Winn-Dixie Stores, Inc.
Winn-Dixie Stores, Inc.
Eric Barnes, 904-370-7715 or
904-571-6058
ericbarnes@winn-dixie.com
or
Krista
Beres, 904-899-8891 or 904-208-8007 (cell)
kristaberes@winn-dixie.com
