Confidence runs high despite challenging winter conditions

SEATTLE, Jan. 10, 2025 (GLOBE NEWSWIRE) -- As the Pacific Northwest welcomes winter weather, drivers across the region are anticipating snow and ice on the roads – and many feel ready to tackle the challenge. A recent poll from PEMCO Mutual Insurance reveals that nearly two-thirds (59%) of Northwest drivers report feeling comfortable driving in snow and ice.

PEMCO’s poll questioned Washington and Oregon drivers’ perceptions about their own driving skills and those of fellow drivers. A vast majority of the poll respondents (81%) believe that, when it comes to navigating treacherous snowy or icy roads, they’re just as or even more skilled than other drivers.

Many credit their confidence to prior experience, with 64% saying they’ve driven in snowy or icy conditions in other regions. More than half (58%) claim they're simply more cautious than their fellow drivers.

Confidence is consistent across the region, with no significant difference between drivers in Eastern and Western Washington – despite different snowfall in these regions. Poll results differed widely between men and women, however: 37% of men reported feeling very comfortable driving in snowy or icy conditions, compared to just 20% of women.

Confidence also plays a role in commuting decisions, with many Northwest drivers opting to drive themselves rather than rely on public transportation or carpools. Half of all respondents say they still feel compelled to commute to work during snowy or icy conditions.

“It’s great to see that Pacific Northwest drivers feel ready to handle whatever winter throws at them,” said Jennifer Hawton, spokesperson for PEMCO Mutual Insurance. “No matter your skill level, take some time before the cold snap begins to prepare yourself and your vehicle – whether that’s getting new snow tires or prepping an emergency bag to keep in your car, preparation can make the difference of getting back home safely.”

For a complete summary of PEMCO’s proprietary poll results visit www.pemco.com/blog/northwest-poll-winter-driving

About the PEMCO Insurance Northwest Poll
PEMCO Mutual Insurance commissioned this independent survey, conducted by Qualtrics, that asked Washington and Oregon residents questions about attitudes toward current Northwest issues. The sample size, 420 respondents in the Seattle Metro (King, Snohomish, Pierce Counties) region, 402 respondents in the Portland Metro (Multnomah, Marion, Clackamas, Washington Counties), and 383 respondents in the Spokane area (Spokane and Stevens Counties) yields an accuracy of +/- 5.0% respectively at the 95% confidence level. In other words, if this study were conducted 100 times, in 95 instances the data will not vary by more than the associated error range.

About PEMCO Mutual Insurance
PEMCO Mutual Insurance has been serving the Pacific Northwest for 75 years. PEMCO provides auto, home, renters, and boat coverage. We are honored to have been recognized as a Best American Insurance Company by Forbes Magazine based on customer feedback. We distinguish ourselves through award-winning customer service, industry expertise, and social impact programs focused on supporting youth and education; building greener environments; and increasing risk awareness and safety. To learn more, visit www.pemco.com.

CONTACTS:
 
Jennifer Hawton
PEMCO Mutual Insurance
206.628.5773
Jennifer.hawton@pemco.com    
 
Kristi Herriott
Firmani + Associates Inc.
206.466.2702
Kristi@firmani.com

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