2024 Migration Trends report reveals key motivators for movers, with the South leading as top destination

WASHINGTON, Nov. 25, 2024 (GLOBE NEWSWIRE) -- Key Highlights

• In 2024, 46% of Realtors^®’ clients moved to the South, 25% moved to the West, 18% moved to the Midwest and 11% moved to the Northeast.
• Those relocating were driven primarily by the desire to be closer to family and friends (30%) and to get more home for the money (21%).
• Movers to the South and West were most likely moving from a different state, while movers to the Northeast were most likely moving to a different area within the same state.

In 2024, Realtors^® reported that their recent clients chose to move to a specific area primarily to be closer to family and friends (30%) and to get more home for the money (21%), according to a new report from the National Association of Realtors^®. While available U.S. Census Bureau data provides information surrounding where and in what volumes Americans are moving, NAR’s 2024 Migration Trends report analyzes the drivers and motivators of Realtors^®’ clients who move to different areas nationwide to understand and measure why people are moving to certain areas. The report also breaks down regional differences by movers to the Midwest, Northeast, South and West.
U.S. Census Bureau data finds the top 20 states with the highest net migration in 2023 include Florida (372,870), Texas (315,301), North Carolina (126,712), South Carolina (91,853), Georgia (88,325), Tennessee (76,471), Arizona (57,814), Alabama (36,128), Oklahoma (31,967), Ohio (28,718), Indiana (22,468), Arkansas (22,202), Virginia (21,132), Idaho (20,053), Wisconsin (19,301), Colorado (19,167), Missouri (19,023), Kentucky (16,592), Washington (13,643) and Nevada (12,908).
Forty-six percent of Realtors^®’ clients moved to the South in 2024, followed by 25% to the West, 18% to the Midwest and 11% to the Northeast. Conversely, 33% of respondents’ clients moved from the South, 30% from the West, 22% from the Midwest and 15% from the Northeast.
Movers to the West were driven more than others by getting more house for the money (24%), movers to the South were more driven than others by lower or more favorable tax rates (19%) and movers to the Northeast were more motivated than others to move closer to their job location (22%).
“It is no surprise that the Sun Belt states continue to attract movers within the U.S., but this report helps to highlight just how much the draw to be close to one’s friends and family drives a relocation,” said Jessica Lautz, NAR deputy chief economist and vice president of research. “Home buyers continue to seek areas where their support systems are around them.”
After stating that being closer to family and friends (30%) and to get more home for the money (21%) were at the top among all reasons for choosing a specific area, the secondary reasons Realtors^®’ recent clients cited for moving to a specific area include the area having lower or more favorable taxes (16%), it being a safer area with less crime (16%) and being closer to their work location (15%). When asked to identify the one primary reason for choosing to move to a specific area, the most common driver among Realtors^®’ recent clients was to be closer to family and friends at 23%, followed by getting more house for the money (12%) and being closer to work (9%).
“Home buyers are placing a priority on getting more bang for their buck, looking to areas with not only more space within their home but also favorable taxes,” said Lautz. “This migration flow will likely continue as retirees and remote workers relocate.”
Realtors^®’ recent clients generally moved to a similar type of area; however, those moving from central city/urban areas (41%) and resort areas (44%) most often moved to a suburban area.
In 2024, Realtors® reported that 36% of their clients moved to a different state. However, the majority of Realtors®’ clients moved intrastate: 21% moved within the same city, 21% moved to a different city in the same area and 21% moved to a different area within their state. Those relocating to the South and West were most likely moving from a different state, while movers in the Northeast were most likely moving within the same state.
Consistent with general seasonal market trends, respondents’ clients were most likely to have begun their home purchase transaction in June (21%), May (18%) or April (15%).
Among repeat buyers, 74% sold their previous residence when making their recent purchase, while 20% kept their previous residence as an investment, rental or vacation property. Repeat buyers who moved to the West and Northeast were more likely than others to keep their previous residence.
Of Realtors^®’ recent clients, 94% made a permanent move to a new area, while 6% now split their time between their new and previous locations. Nearly one in five (18%) moved back to an area where they had previously lived, a trend more common in the Midwest (24%) and West (20%).
Realtors^®’ recent clients are most likely to have chosen a specific home based on its outdoor space (42%), additional square footage (31%) and because it’s in a quieter area (24%). Outdoor space was especially important to movers to the Midwest, while movers to the Northeast were particularly driven by the need for more square footage and a better work commute.
Job location did not play a role in the purchase decision for 43% of Realtors^®’ recent clients, as they continue to work remotely, while job location did influence 37% of movers who work at least some of their time in the office. Movers to the West and South were most likely to report that job location did not play a role in their decision due to remote work.
Only 2% of Realtors^®’ recent clients made their move due to a return-to-office in their jobs. This was slightly more common among movers to the Midwest at 4%.
Methodology
The 2024 Migration Trends survey was sent via email to a random sample of 143,514 Realtors^® nationwide in August 2024. The survey received 1,572 responses, 1,061 of which had represented a primary home purchase in 2024, for an overall response rate of 1.1%. The confidence interval at a 95% level of confidence is +/-3.0%. The regional breakdown used throughout the report is defined as follows: Midwest – Illinois, Indiana, Iowa, Kansas, Michigan, Minnesota, Missouri, Ohio, North Dakota, Nebraska, South Dakota and Wisconsin; Northeast – Connecticut, Maine, Massachusetts, New Hampshire, New Jersey, New York, Pennsylvania, Rhode Island, and Vermont; South – Alabama, Arkansas, Delaware, Florida, Georgia, Kentucky, Louisiana, Maryland, Mississippi, North Carolina, Oklahoma, South Carolina, Tennessee, Texas, Virginia and West Virginia; West – Alaska, Arizona, California, Colorado, Hawaii, Idaho, Montana, Nevada, New Mexico, Oregon, Utah, Washington and Wyoming.
Related Reading
Job Relocation Trends and the Impact on Local Real Estate Markets by Nadia Evangelou.
About the National Association of Realtors^®
The National Association of Realtors^® is America’s largest trade association, representing 1.5 million members involved in all aspects of the residential and commercial real estate industries. The term Realtor^® is a registered collective membership mark that identifies a real estate professional who is a member of the National Association of Realtors^® and subscribes to its strict Code of Ethics. For free consumer guides about navigating the homebuying and selling transaction processes – from written buyer agreements to negotiating compensation – visit facts.realtor.

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Information about NAR is available at nar.realtor. This and other news releases are posted in the newsroom at nar.realtor/newsroom. Statistical data in this release, as well as other tables and surveys, are posted in the “Research and Statistics” tab.

Lauren Cozzi
National Association of REALTORS®
202/383-1178
LCozzi@nar.realtor

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