Nutritional Products International’s Mitch Gould’s Career Spans 30 Years and Three Generations
Mitch Gould, Founder and CEO of NPI
Gould, a third-generation retail professional, attributes his success to his deep-rooted family heritage. Growing up in New York, he learned the ins and outs of the industry from his father and grandfather. “Retail is in my DNA,” Gould says. “It was only natural for me to pursue a career in retail, following in the footsteps of my family.”
Over the past three decades, Gould has worked with legendary figures like Steven Seagal and Hulk Hogan, launching groundbreaking products like Lightning Bolt energy drink and Hogan Energy. He also collaborated with icons Ronnie Coleman, Chuck Liddell, and Wayne Gretzky, successfully promoting their nutritional supplement brands.
In 2005, Gould played a pivotal role in the early expansion of Amazon’s health and wellness division. He introduced over 150 major sports and wellness brands to Amazon’s platform, marking a transformative moment in the company’s retail journey.
Founded on this momentum, NPI has become a trusted partner for both domestic and international health and wellness companies seeking to enter the U.S. market. Through his innovative “Evolution of Distribution” platform, Gould provides a seamless, one-stop hub for manufacturers, simplifying processes such as FDA compliance, retail buyer negotiations, and promotional strategy.
“We built NPI to be the ultimate partner for companies wanting to break into the American market,” Gould explains. “The ‘Evolution of Distribution’ model allows us to handle every aspect of the launch, from logistics to marketing, enabling brands to make a successful debut.”
Through NPI, Gould has introduced American consumers to renowned brands like Scitec Nutrition and Native Remedies, both of which gained prominent shelf space in top U.S. retailers. "Working with NPI was instrumental for our expansion," said a Scitec Nutrition executive. George Luntz, co-founder of Native Remedies, echoed this sentiment, crediting NPI’s expertise for their brand’s rapid success.
As he reflects on a career filled with landmark achievements, Gould remains focused on the future. “We’re constantly seeking the most innovative health and wellness products to introduce to U.S. consumers,” he says. “With our strides, I’m excited to see what the next chapter holds for NPI and our partners.”
For further information on Nutritional Products International, visit www.nutricompany.com.
MORE ON NUTRITIONAL PRODUCTS INTERNATIONAL AND ITS FOUNDER
NPI is a privately held company specializing in the retail distribution of nutraceuticals, dietary supplements, functional beverages, and skin-care products. NPI offers a unique, proven approach for product manufacturers worldwide seeking to launch or expand their products’ distribution in the U.S. retail market.
Gould, known as a global marketing guru, also has represented icons from the sports and entertainment worlds such as Steven Seagal, Hulk Hogan, Ronnie Coleman, Roberto Clemente Jr., Chuck Liddell, and Wayne Gretzky.
Kayla Zadel
InHealth Media
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