Today, Flip, the fast-growing social commerce platform that enhances shopping with user-generated videos, announces its acquisition of Curated, the leading marketplace that connects consumers with verified experts for personalized advice on high-value purchases, for $330 million in stock. Curated’s CEO Eduardo Vivas will join Flip as the Chief Operating Officer (COO), aligning the leadership of both companies. This strategic deal cements Flip's position as the leader in social commerce, with its unique people-powered shopping model rapidly gaining popularity and propelling the company to growth.

Both Flip and Curated have experienced rapid growth, and the acquisition is projected to more than double last year’s combined revenues. Flip, a pioneer in community-driven shopping, offers a TikTok-like video discovery experience, allowing users to shop through short, engaging videos and earn rewards by creating video reviews. The company’s robust growth is fueled by the continuous introduction of innovative app features and a recent $144 million Series C funding round. Curated links consumers with trusted specialists, providing personalized advice for significant purchases and ensuring reliable, well-informed guidance.

Both platforms prioritize human interaction, with Flip leveraging user-generated videos to build authenticity and credibility, fostering an engaging community where customers become influencers. Curated offers expert consultations for personalized service, ensuring customers receive tailored, high-quality advice for their purchases, such as golf clubs or a new set of skis. Acquiring Curated allows Flip to expand into the specialty market, particularly for high-consideration purchases that benefit from expert advice.

“With the acquisition of Curated, we are accelerating our strategy to reshape e-commerce by emphasizing authentic human interaction and high-quality products,” said Noor Agha, CEO of Flip. “In an age where most shopping platforms rely heavily on algorithms, our focus remains on creating a people-powered shopping experience that fosters genuine connections and personalized recommendations, ensuring our customers receive the best possible guidance and satisfaction.”

Flip and Curated are dedicated to high-quality products from reputable brands, avoiding knock-offs and subpar merchandise. This commitment to quality ensures customers can shop confidently, knowing they are purchasing genuine, top-tier products. Both companies' focus on quality builds trust and loyalty among their customers.

Curated will operate independently with continued investment to grow the platform, enhancing Flip's product offering and providing a seamless, trusted shopping experience while preserving its unique business model and customer relationships.

“By combining our strengths, we are committed to ensuring an honest and genuine shopping experience, powered by individuals who are passionate about sharing what they love,” added Eduardo Vivas. “Together, we will continue to champion authentic recommendations and create a vibrant, community-driven marketplace.”

To learn more, visit www.flip.shop or download the Flip app on iOS or Android.

About Flip (Humans, Inc.)

Flip is building the next-generation shopping social network for people to shop through other people. With a growing community of shoppers sharing video reviews of products they've purchased on the platform, buyers can discover products through 60 second videos of user-generated content that is instantly shoppable with a one-click checkout and same day shipping. Every shopper can then become a creator by sharing their own reviews and monetizing their content. To learn more, visit www.flip.shop or download the Flip app on iOS or Android.

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