JACKSONVILLE, Fla.--(BUSINESS WIRE)--Dec. 8, 2011--
Motorists have saved more than $35 million on fuel purchases since
Winn-Dixie Stores, Inc. (NASDAQ: WINN) introduced its fuelperks! program
in Panama City, Fla., three years ago. Since then, the program has
spread to all of Florida except the Pensacola area, and is also
available in south Georgia, part of Alabama and southeast Louisiana
where Winn-Dixie has stores.
The key to the fuelperks! program is Winn-Dixie's Reward Card. Winn-Dixie guests earn fuel savings each time they shop and swipe their cards when purchasing groceries. To redeem fuelperks!, Winn-Dixie guests insert their Customer Reward Card at the pump of any of the more than 900 participating Shell stations and can watch the price roll back according to the amount of discounts rewards they have accumulated. (Photo: Business Wire)
“With an average fuel price of $3.29
per gallon, you would have nearly 1,200 tanker trucks lined up
bumper to bumper for more than 13 miles. That’s what $35 million worth
of fuel looks like,” said Mary Kellmanson, Winn-Dixie’s group vice
president of marketing. “That gives you an idea of the savings of
fuelperks! And that’s on top of the savings found by shopping at
Winn-Dixie.”
The key to the fuelperks! program is Winn-Dixie’s Customer Reward Card,
which has a magnetic strip on the back, similar to a debit or credit
card. Winn-Dixie guests earn fuel savings each time they shop and swipe
their cards when purchasing groceries. Additionally, fuelperks! Rewards
are stackable — the more a guest spends, the more fuelperks! she earns.
For every $50 purchase, guests earn a 5-cents-per-gallon reward. Spend
$100 and earn a 10-cents-per-gallon reward. Guests also don’t have to
spend $50 in one transaction. Purchases are automatically tracked on
their receipt tape, and each time the $50 threshold is met, another
5-cents-per-gallon reward on fuel is earned.
To redeem fuelperks!, Winn-Dixie guests insert their Customer Reward
Card at the pump of any of the more than 900 participating Shell
stations and can watch the price roll back according to the amount of
discounts rewards they have accumulated.
In addition to the everyday fuelperks! Rewards based on cumulative
purchases, Winn-Dixie offers more than a dozen bonus items each week —
most are worth an extra 5- to 10-cents-per-gallon reward, with some
items worth an extra 20- to 50-cents-per-gallon reward. There is no
limit on the number of bonus items that can be purchased. For example, a
guest can purchase a single bonus item and earn an additional
5-cents-per-gallon reward or purchase 10 of the bonus items and receive
a 50-cent-per-gallon reward. This is in addition to the
5-cents-per-gallon reward earned for every $50 spent. fuelperks! can be
earned on nearly all food and prescription purchases. Some exceptions
from earning fuelperks! include tobacco products, money orders and
lottery tickets.
“Our guests are embracing the fuelperks! program and sharing their
experiences with others. They save each time they shop Winn-Dixie and
when they fill up at the pump. And they are sharing their savings
stories with others through conversations and on Facebook,”
said Kellmanson. “Winn-Dixie has exclusive rights to fuelperks! in our
five-state operating area. We look forward to expanding the program
throughout the Florida panhandle, Alabama and Mississippi in the future.”
Winn-Dixie’s fuelperks! program is an alliance with Excentus
Corporation, a retail marketing coalition specializing in fuel-based
reward programs, and Shell.
For more information about the program and/or all participating
locations, please visit www.winndixie.com/fuelperks
or www.facebook.com/WD.fuelperks.
About Winn-Dixie
Winn-Dixie Stores, Inc., is one of the nation’s largest food retailers.
Founded in 1925, the Company is headquartered in Jacksonville, Fla. The
Company currently operates approximately 480 retail grocery locations
and approximately 380 in-store pharmacies in Florida, Alabama,
Louisiana, Georgia and Mississippi. For more information, please visit www.winn-dixie.com.
About Excentus
Excentus Corporation, a retail marketing coalition in the United States
utilizing fuel as the ultimate consumer reward, is the provider of the
fuelperks! Rewards program. To date, Excentus has helped more than 9
million consumers save hundreds of millions of dollars on fuel.
Headquartered in Dallas, Texas, Excentus Corp. was founded in 1996 and
is a privately held company with over 150 employees. For more
information please visit www.excentus.com
or email marketing@excentus.com.
About Shell
Shell Oil Products US, a subsidiary of Shell Oil Company, is a leader in
the refining, transportation and marketing of fuels, and has a network
of more than 6,000 Shell-branded gasoline stations in the Western United
States. Shell Oil Company is an affiliate of the Shell Group
[(NYSE:RDS.A) and (NYSE:RDS.B)]. Shell Oil Company is a 50 percent owner
of Motiva Enterprises LLC, along with Saudi Refining, Inc. Motiva
Enterprises LLC refines and markets branded products through
approximately 8,200 Shell-branded stations in the Eastern and Southern
United States.
Royal Dutch Shell plc is incorporated in England and Wales, has its
headquarters in The Hague and is listed on the London, Amsterdam and New
York stock exchanges. Shell companies have operations in more than 100
countries with businesses including oil and gas exploration and
production; production and marketing of Liquefied Natural Gas and Gas to
Liquids; manufacturing, marketing and shipping of oil products and
chemicals; and renewable energy projects, including wind and solar
power. For further information, visit www.shell.com.
Photos/Multimedia Gallery Available: http://www.businesswire.com/cgi-bin/mmg.cgi?eid=50101067&lang=en
Source: Winn-Dixie Stores, Inc.
Winn-Dixie Stores, Inc.
Eric Barnes, 904-370-7715
904-571-6052
(cell)
EricBarnes@winn-dixie.com
or
St.
John & Partners
Patrick McSweeney, 904-596-2085
904-923-4871
(cell)
patrickm@sjp.com
