Aroscop Survey Reveals 2024's Pre and Post-Budget Sentiments among Citizens in India
In a bid to understand the pulse of the nation surrounding the Union Budget 2024, Aroscop undertook a comprehensive survey using their consumer insights platform - ASK1 to understand the expectations, perceptions, and reactions of Indian citizens. Spanning pre and post-budget phases, the survey studied the diverse sentiments prevailing among the populace. It provided invaluable insights into the expectations, preferences, and concerns. With a detailed analysis of over 3500 respondents, this study represents the collective voice of the Indian populace.
Summary of Survey Findings:
Pre-Budget Sentiments and Expectations:
1) The survey, conducted among a sample of 638 respondents, reveals that 56% of participants anticipate an increase in the Section 80C limit from INR 150,000, making it the most anticipated announcement.
2) A significant majority of 65% of respondents expect an increase in the tax-free limit from INR 700,000, indicating a widespread expectation among the populace.
3) There was a discernible difference in expectations between Hindi-speaking and English-speaking respondents, with 23% of Hindi-speaking participants anticipating an increase in tax slab limits.
Post-Budget Reactions:
1) Nearly 35% of respondents found the commodity-wise economic rail corridor announcement noteworthy, reflecting interest in infrastructure development.
2) The announcement of a loan of INR 1 lakh crore for sunrise domains garnered significant attention, with 38% of respondents favoring it as the most well-liked announcement, highlighting the focus on fostering innovation and growth.
3) Ayushman Bharat emerged as the top welfare program, with 33% of respondents expressing preference for its emphasis on healthcare and social welfare.
Insights on Budget Impact:
- While the retention of rates for Direct & Indirect Tax received support from 35% of respondents, concerns were expressed by nearly 43% about the impact of the interim budget on their daily lives, indicating a mix of sentiments regarding its implications.
- Over 45% of respondents anticipated negative consequences from the budget, reflecting apprehensions about its potential effects on their financial well-being and livelihoods.
These survey findings provide a detailed understanding of the sentiments and expectations surrounding the Union Budget 2024 among Indian citizens, offering valuable insights for policymakers, economists, and stakeholders across various sectors.
To access the full report, please visit here.
About Aroscop ASK1:
ASK1 uses interactive creatives to serve short-form questions at scale and speed to identified or pre-built demographic, behavioral, or usage-based micro-cohorts. It has helped various brands pick up the consumer voice from the market and make informed decisions. ASK1 has helped generate millions of responses across 90+ research studies for brands from 20+ verticals. Some key reasons to choose ASK1 are:
- Complex workflows and decision trees capture maximum information from a single session without redundancy
- Intuitive creatives for higher responses
- Sales enablement - capture the audience's voice before crafting your marketing strategy for your brand or client
For advertising inquiries or research collaborations, please contact:
Contact Person Name: Arjun Som
Email ID: arjun@aroscop.com
Company Name: Aroscop
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Aroscop Tech, Inc.
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