On Saturday, November 11, 2023, MiniLuxe opened its 22^nd Company-Owned Studio in Dedham, Massachusetts and the same week launched a national collaboration with lifestyle liqueur brand, St-Germain.

Boston, MA, Nov. 13, 2023 (GLOBE NEWSWIRE) -- MiniLuxe Holding Corp. (TSXV: MNLX) announces that it has opened its 22^nd studio in Legacy Place, Dedham, MA – the newest location adding to its nation-wide fleet and increasing its regional density in the Northeast.

Developed and managed by property developer WS Development, Legacy Place is designed as an open-air lifestyle center that includes premier co-tenants such as Apple, Lululemon, Whole Foods, Warby Parker, and Sephora. Legacy Place is in the immediate suburbs of Boston off the major interstate 1-95 and is at a key intersection point of several affluent suburban towns.

“We have enjoyed a long-standing and strong relationship with the MiniLuxe brand and are excited to welcome the MiniLuxe family to Legacy Place in Dedham. MiniLuxe is a best-in-class operator that is beloved by our customers across several of our WS properties,” commented Jeremy Sclar, founder of WS Development. Legacy Place represents the sixth WS-owned property occupied by MiniLuxe.

“We are excited for MiniLuxe Dedham’s potential and how our clean nails, waxing and beauty offerings will be expanded to this ever-growing metro-west suburb of Boston,” said Tony Tjan, Chairman and CEO of MiniLuxe. “We’ve batted 100 with WS properties and I admire the intentionality of their tenant partnerships with a model that goes beyond just being a landlord and focuses on what’s most important: incredible consumer experiences.”

MiniLuxe Legacy Place is currently accepting appointments through Miniluxe.com and its App.

Coincident with the opening of MiniLuxe at Legacy Place, Dedham, MA, the company is partnering with several consumer brands. On November 9, 2023, MiniLuxe launched a national collaboration with St-Germain, the French liqueur brand known for its fine crafted spritz made from hand-picked elderflowers. For this collaboration, St-Germain commissioned MiniLuxe and its sister brand Paintbox to develop a bespoke set of nail art designs to evoke a perfect dash of holiday sparkle and a custom Royale Polish Set, featuring curated colors bundled in a beautiful gift box with its liquor. The curated St-Germain x MiniLuxe Royale Polish Set is available for purchase on the MiniLuxe website and The St-Germain x MiniLuxe Royale Gift set on the St-Germain website.

“This collaboration is a festive way for MiniLuxe and our sister brand Paintbox to continue to explore the extension of nails into a broader cultural world of luxury lifestyle,” said Tjan. “The colors we created for St-Germain evoke the brand’s specialness and the gift box that they developed is beyond stunning.” The St-Germain collaboration is the latest of several, including partnerships during September’s New York Fashion Week with diverse and women-founded brands such as Philip Lim, Tory Burch, KHAITE, and LAPOINTE.

About MiniLuxe

MiniLuxe, a Delaware corporation based in Boston, Massachusetts is a digital-first, socially responsible lifestyle brand and talent empowerment platform for the nail and waxing industry. For over a decade, MiniLuxe has been setting industry standards for health, hygiene, high quality services, and fair labor practices in its efforts to transform the nail care and waxing industry. Underlying MiniLuxe’s mission and purpose is to become one of the largest inclusionary educators and employers of diverse self-care professionals across their omni-channel ecosystem and talent empowerment platform.

Today, MiniLuxe derives its revenue streams from nail care and waxing services across an omni-channel ecosystem with company-owned studios and off-premise partnerships. The company also develops and sells a proprietary retail and e-commerce line of clean nail care and waxing products that are also used in MiniLuxe services. MiniLuxe is driven by a fully integrated digital platform that manages all client bookings, preferences, and payments and provides designers with the ability to manage scheduling and client preferences, track their performance and compensation, and access training content. Since its inception, MiniLuxe has performed over 3 million services. www.miniluxe.com

For further information

Anthony Tjan
Executive Chairman and CEO, MiniLuxe Holding Corp.
atjan@miniluxe.com

Neither TSX Venture Exchange nor its Regulation Services Provider (as that term is defined in the policies of the TSX Venture Exchange) accepts responsibility for the adequacy or accuracy of this release.

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