Double T Double Cross To Be Officially Released By Scottsdale Book Publishing On November 10
New Book Uncovers The Truth Behind Texas Tech's Firing Of Football Coach Mike Leach
/EINPresswire.com/Lubbock, TX -- November 10th 2011- Scottsdale Book Publishing is proud to announce the November 10 release of Double T Double Cross. The Firing Of Coach Mike Leach: The Backroom Deal That Deflated The Red Raider Nation by acclaimed investigative author Michael Lee Lanning.
Double T Double Cross ties all of the facts and complicated facets of the Mike Leach firing into one publication. Author Michael Lee Lanning spent almost a year pouring over an array of court documents and depositions, conducting interviews and painstakingly researching the behind the scenes actions of the Texas Tech Board of Regents, Kent Hance, ESPN, Craig James and Mike Leach.
Read the book and find out the following bombshells:
Despite his infamous video, Adam James was never put in a storage closet. Instead, he was specifically told to not enter the closet by a football trainer - a directive he ignored.
Regent Larry Anders told Kent Hance to "not close this matter concerning Adam James" so the university could use it to fire Mike Leach.
University officials had talked about firing Mike Leach to avoid paying a bonus.
When the initial internal investigation showed no inappropriate actions against Adam James, Kent Hance twice asked the investigator to make the report more damaging to Mike Leach.
ESPN's own ombudsman criticized the network's treatment of Mike Leach as "more biased than balanced."
Craig James repeatedly called Texas Tech coaches demanding more playing time for his son.
Former players quickly defended Mike Leach. Graham Harrell said that Adam James had a negative impact on the team "because of his attitude and work ethic" while Michael Crabtree said "Mike Leach is the best coach I ever had."
The author, Michael Lee Lanning, spent more than 20 years in the U.S. Army before retiring as a Lt. Colonel. He has written close to 20 non-fiction books, selling over a million copies in 15 countries. In discussing his experience in researching and writing the book, Lanning said, "As research progressed, I quickly discovered the Leach supporters to be more available and forthright than the Texas Tech University administrators, who seemed to have adopted a deep-bunker mentality. It soon became apparent that something was just not right—morally or legally."
Since the firing of Mike Leach, Red Raider students, alumni and faithful have rallied around their former football coach. A survey of 354 Texas Tech students and alumni conducted September 2-3, 2011, the weekend of the Texas Tech/Texas State football game, found Mike Leach has certainly won the PR battle:
78% of Texas Tech students and alumni believe that Mike Leach should not have been fired.
67.5% believe that Chancellor Kent Hance's actions damaged the reputation of Texas Tech.
77% believe Craig James used his influence as an ESPN announcer to have Mike Leach fired.
82% have a favorable opinion of Mike Leach while 72% are unfavorable toward Craig James.
During his tenure, Mike Leach developed a football powerhouse known for its passionate fan base, high energy and never-say-die attitude. But the Texas Tech football program has stumbled since the firing. Even the hometown paper, the Lubbock Avalanche-Journal recently wrote "… Saturday night, the Raiders showed no spark, no resolve, no fire in the belly …" (Monday, October 31, 2011)
Double T Double Cross will be formally released on Thursday, November 10, 2011 followed by a two-week national media tour. Visit DoubleTDoubleCross.com to see two TV commercials promoting the book.
For Media Inquires & Interviews:
Jessica Ring
3232 McKinney Avenue #660
Dallas, Texas 75204
P: (214) 871-7723
F: (214) 871-7767
jessica@allynmedia.com
Double T - Double Cross
Scottsdale Book Publishing, LLC
Release Date: November 10th, 2011
www.doubletdoublecross.com
978-0-9831268-2-9 Double T - Double Cross (print edition)
978-0-9831268-3-6 Double T - Double Cross (electronic edition)
202 Pages - 6 x 9 - Sports - Soft cover - $19.95
About us: Scottsdale Book Publishing is a forward thinking creative book publisher. In addition to the quality of our Authors and books, we provide unique marketing ideas and exposure thinking outside the box.
PR Courtesy of Online PR Media: http://bit.ly/um3HLT
/EINPresswire.com/Lubbock, TX -- November 10th 2011- Scottsdale Book Publishing is proud to announce the November 10 release of Double T Double Cross. The Firing Of Coach Mike Leach: The Backroom Deal That Deflated The Red Raider Nation by acclaimed investigative author Michael Lee Lanning.
Double T Double Cross ties all of the facts and complicated facets of the Mike Leach firing into one publication. Author Michael Lee Lanning spent almost a year pouring over an array of court documents and depositions, conducting interviews and painstakingly researching the behind the scenes actions of the Texas Tech Board of Regents, Kent Hance, ESPN, Craig James and Mike Leach.
Read the book and find out the following bombshells:
Despite his infamous video, Adam James was never put in a storage closet. Instead, he was specifically told to not enter the closet by a football trainer - a directive he ignored.
Regent Larry Anders told Kent Hance to "not close this matter concerning Adam James" so the university could use it to fire Mike Leach.
University officials had talked about firing Mike Leach to avoid paying a bonus.
When the initial internal investigation showed no inappropriate actions against Adam James, Kent Hance twice asked the investigator to make the report more damaging to Mike Leach.
ESPN's own ombudsman criticized the network's treatment of Mike Leach as "more biased than balanced."
Craig James repeatedly called Texas Tech coaches demanding more playing time for his son.
Former players quickly defended Mike Leach. Graham Harrell said that Adam James had a negative impact on the team "because of his attitude and work ethic" while Michael Crabtree said "Mike Leach is the best coach I ever had."
The author, Michael Lee Lanning, spent more than 20 years in the U.S. Army before retiring as a Lt. Colonel. He has written close to 20 non-fiction books, selling over a million copies in 15 countries. In discussing his experience in researching and writing the book, Lanning said, "As research progressed, I quickly discovered the Leach supporters to be more available and forthright than the Texas Tech University administrators, who seemed to have adopted a deep-bunker mentality. It soon became apparent that something was just not right—morally or legally."
Since the firing of Mike Leach, Red Raider students, alumni and faithful have rallied around their former football coach. A survey of 354 Texas Tech students and alumni conducted September 2-3, 2011, the weekend of the Texas Tech/Texas State football game, found Mike Leach has certainly won the PR battle:
78% of Texas Tech students and alumni believe that Mike Leach should not have been fired.
67.5% believe that Chancellor Kent Hance's actions damaged the reputation of Texas Tech.
77% believe Craig James used his influence as an ESPN announcer to have Mike Leach fired.
82% have a favorable opinion of Mike Leach while 72% are unfavorable toward Craig James.
During his tenure, Mike Leach developed a football powerhouse known for its passionate fan base, high energy and never-say-die attitude. But the Texas Tech football program has stumbled since the firing. Even the hometown paper, the Lubbock Avalanche-Journal recently wrote "… Saturday night, the Raiders showed no spark, no resolve, no fire in the belly …" (Monday, October 31, 2011)
Double T Double Cross will be formally released on Thursday, November 10, 2011 followed by a two-week national media tour. Visit DoubleTDoubleCross.com to see two TV commercials promoting the book.
For Media Inquires & Interviews:
Jessica Ring
3232 McKinney Avenue #660
Dallas, Texas 75204
P: (214) 871-7723
F: (214) 871-7767
jessica@allynmedia.com
Double T - Double Cross
Scottsdale Book Publishing, LLC
Release Date: November 10th, 2011
www.doubletdoublecross.com
978-0-9831268-2-9 Double T - Double Cross (print edition)
978-0-9831268-3-6 Double T - Double Cross (electronic edition)
202 Pages - 6 x 9 - Sports - Soft cover - $19.95
About us: Scottsdale Book Publishing is a forward thinking creative book publisher. In addition to the quality of our Authors and books, we provide unique marketing ideas and exposure thinking outside the box.
PR Courtesy of Online PR Media: http://bit.ly/um3HLT
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