**CONSUMER ALERT** CFO Jimmy Patronis: Buyer Beware of Shrinkflation
Today, Florida Chief Financial Officer (CFO) Jimmy Patronis is alerting Florida consumers to a recent trend in the purchase of everyday consumer products called “Shrinkflation”. Shrinkflation is the practice of reducing the size of a product while maintaining its sticker price, a form of hidden inflation. Although not a new practice, shrinkflation often accompanies times of high inflation in the economy.
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