The world’s first Fully Embedded Digital Insurance Agency.

EAST WINDSOR, CT, UNITED STATES, July 19, 2022 /EINPresswire.com/ -- Insuritas announces that Northpointe Bank grew insurance policy sales 84% year over year. The bank owns its own its own insurance agency, Northpointe Insurance, which is powered by Insuritas BUNDLE, the virtual, embedded insurance agency platform. The Bank owns the agency and benefits from expanded wallet share, increased retention, and recurring non-interest income, while Insuritas operates the agency turnkey, all in the name of Northpointe Insurance. “We are thrilled with Northpointe Bank’s Agency growth”, noted Donna Jermer, EVP and CMO for Insuritas. “Northpointe customers respond to personalized offers of assistance with insurance driven by Lily, the Insuritas Virtual Insurance Agent powered by predictive analytics as part of a comprehensive marketing automation platform, with a focus on relevant offers extended to a customer when data and analytics identifies a customer’s ‘instant of interest’ in insurance.” BUNDLE delivers a suite of embedded solutions that enable retail apps, financial institutions, payment and retail platforms to “bundle” insurance products within their existing customer ecosystem or marketplace — all through their very own private labeled, full-service insurance agency. These embedded agencies allow the agency owners to expand customer wallet share, increase customer retention, and build large scale recurring revenue. BUNDLE handles the agency platform and APIs, leveraging virtual and live agents with comprehensive marketing automation all wrapped inside the Northpointe Bank and Northpointe Insurance Agency brand.

A unique Agency-as-a-Service Model
Insuritas designs, builds, launches, and operates insurance agencies that their partners own (currently servicing over 250 partners). Insuritas is the only company that embeds insurance agencies inside companies where the partner owns the agency, the policies, the renewals, the income statement, and the balance sheet. The model allows Insuritas partners to own their own insurance agency, which generates annuitized commission income so the partners can maximize lifetime value with payments steadily rolling in over a recurring period. These agencies are operated entirely inside the client’s brand, and Insuritas handles the embedded APIs and the agency platform turnkey, supported by virtual and live agents and comprehensive marketing automation.
And BUNDLE doesn’t only support one vertical of insurance — personal lines, life, and commercial insurance are offered, in addition to pet and other ancillary products.

Meeting the real definition of Disruptive in reducing the Protection Gap
“As digital commerce evolves, Insuritas has built BUNDLE so that more complicated insurance products can now be transacted as easily as travel insurance. It’s emerging as the ultimate way to distribute insurance offers efficiently, effectively collapsing insurance customer acquisition costs, addressing supply and demand issues and acts as a catalyst for a new insurance model that will make customers’ live easier, while addressing the insurance protection gap.” said Donna Jermer, EVP, Chief Marketing Officer. Bundle features a virtual insurance agent powered by Artificial Intelligence and predictive analytics that is engineered to include a full service ‘online to offline’ insurance shopping experience with licensed professional agents, along with rapidly emerging bind online capabilities. To learn more about Bundle, visit BUNDLEsolution.com.

About Insuritas
Insuritas’ mission is to connect people to the insurance products they need through a seamless, transparent shopping experience in which carriers compete to provide them with the right coverage at the right price. The Insuritas ecosystem, deployed across a network of partners serving over 22 million customers nationally, empowers partners to leverage proprietary data-mining techniques and integrations with a broad array of insurance carriers to make highly personalized, digitally optimized insurance offers to their customers, all within their brand. These strategies help further their engagement with their customers, while driving a critical source of recurring non-interest income for their company. For more information, visit www.insuritas.com.

About Northpointe Bank
Northpointe Bank works to be a different kind of bank with you at the center of everything we do. We offer innovative and high-value banking products nationwide, including custom-tailored home loans and deposit savings rates that are among the best rates in America. We empower our employees to exceed your expectations and enrich the communities we serve. For nine years, Independent Community Bankers of America^® has ranked Northpointe Bank as a top-performing bank in the nation out of approximately 5,000 ICBA member banks. Northpointe also earned the number eight best performing bank in the nation according to S&P Global Market Intelligence rankings for 2020. For more information, visit www.northpointe.com.

Jeffrey Chesky
Insuritas
860 653 1132
jchesky@insuritas.com
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