OMAHA, Neb., Mar 17, 2011 (BUSINESS WIRE) -- Snack-loving Americans have been enjoying the taste and convenience of microwave popcorn for decades, and now Orville Redenbacher's popcorn has created a bag that allows for easier snacking, sharing and clean-up. The revolutionary new design was many years in the making and marks a breakthrough change to the microwave popcorn experience. Other microwave popcorn brands have introduced bowl bags before, but none have successfully provided the experience and functionality consumers expect while still delivering upon consumers' value expectations. The Pop Up Bowl, the first bag-to-bowl design for Orville Redenbacher's popcorn, pops into a ready-to-serve, free-standing bowl filled with light and fluffy popcorn that is the perfect snack for the whole family.

"Making popcorn is a great way to bring family and friends together," said Jesse Spungin, vice president of marketing for Orville Redenbacher's popcorn. "With Pop Up Bowl, families can enjoy the warm, delicious taste of popcorn in a stand-up bowl that makes it easy to share and clean-up. Plus, research showed that consumers wanted to be able to see their popcorn more easily; the Pop Up Bowl's unique design lets them do that." The Pop Up Bowl cooks on its side and features a transparent top, allowing snack lovers to watch their popcorn pop and see when it's ready.

Recently featured in USA Today, on CBS' "The Early Show" and ABC's "The View" as one of the top new products for 2011, the Pop Up Bowl retails for $2.99 for a 3-pk and $4.49 for a 6-pk and is available now at grocery and mass retailers nationwide. As with all Orville Redenbacher popcorn products, the Pop Up Bowl microwave popcorn is a good source of fiber and is 100 percent whole grain. The Pop Up Bowl is available in five mouth-watering flavors with Butter, Movie Theater Butter and SmartPop! varieties available now and Kettle Korn and Ultimate Butter flavors becoming available in June.

The Pop Up Bowl television advertising campaign will begin airing in late April, 2011 and will feature Criss Angel, the youngest magician to be inducted into the Magic Hall of Fame and the Magician of the Century as named by the International Magicians Society. Angel is the creator, executive producer and director of "Criss Angel MINDFREAK" on A&E as well as writer/director, illusion designer and star of "Criss Angel BeLIEve," the Cirque Du Soleil show at the Luxor Hotel & Casino on the Las Vegas strip. He is also the most watched magician in television and web history with over 39 million views of his "Walk on Water" clip alone.

About ConAgra Foods

ConAgra Foods, Inc., (NYSE: CAG), is one of North America's leading food companies, with brands in 97 percent of America's households. Consumers find Banquet,Chef Boyardee, Egg Beaters, Hebrew National, Hunt's, Marie Callender's, Orville Redenbacher's, PAM, Peter Pan, Reddi-wip, Slim Jim, Snack Pack and many other ConAgra Foods brands in grocery, convenience, mass merchandise and club stores. ConAgra Foods also has a strong business-to-business presence, supplying frozen potato and sweet potato products as well as other vegetable, spice and grain products to a variety of well-known restaurants, foodservice operators and commercial customers. For more information, please visit us at www.conagrafoods.com.

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