JACKSONVILLE, Fla., Feb 11, 2011 (BUSINESS WIRE) --

Whether this is your first Valentine's Day together or your 50th, Winn-Dixie (NASDAQ: WINN) gives you many ways to honor your love. Winn-Dixie can help customers celebrate this special occasion by offering a variety of Valentine's Day gift solutions from flowers, cards and chocolates to gift cards to all the crucial ingredients for a romantic dinner -- including wine or champagne -- at one convenient location.

Winn-Dixie features an array of products and services that offer shoppers solutions to their Valentine's Day needs including:

• Passion Grower Roses, exclusively sold at Winn-Dixie, which last the longest of any florist-grade roses and have the longest stems and widest blooms at an affordable price
• Three Valentine's Day bundles beginning at $9.99 for a Valentine cake and balloon. The second offer is $19.99 and includes a pull-apart cake with tulip bunches. And the third offer is $29.99 for a message cookie and a dozen roses.
• A convenient checkout process with our designated Valentine's Day express checkout lanes located near the floral department
• On-site flower-wrapping and personal design services
• Customizable gift that go beyond any local florist offerings, including cakes, wine/champagne, cards and much more
• Specials on flowering plants and mixed bouquets, and many different balloon styles.
• An extensive array of gift cards that range from Spa Finders to Starbucks, Nike to Ticketmaster, iTunes to Visa, to help consumers with gift ideas for that hard-to-shop-for Valentine

"Winn-Dixie's exclusive partnership with Passion Growers allows us to provide our customers with flowers that are florist-grade quality at an affordable price with the ability to design and customize any arrangement," said Mary Kellmanson, marketing group vice president for Winn-Dixie. "In addition to offering products that meet shoppers' needs and budget for this special day, we also provide a convenient one-stop shopping experience with our designated Valentine's Day express checkout and on-site flower-wrapping services."

For customer convenience, complimentary flower-wrapping stations are available in stores on Feb. 12, 13 and 14, and shoppers purchasing Valentine's Day items can use the Valentine Express Lane, which is the checkout lane closest to the floral department. Please check with your local store for hours of operation for these special Valentine services.

About Winn-Dixie

Winn-Dixie Stores, Inc., is one of the nation's largest food retailers. Founded in 1925, the Company is headquartered in Jacksonville, Fla. The Company currently operates 484 retail grocery locations, including 379 in-store pharmacies, in Florida, Alabama, Louisiana, Georgia and Mississippi. For more information, please visit www.winn-dixie.com.

SOURCE: Winn-Dixie Stores, Inc.

Winn-Dixie Stores, Inc.
Hunter Robinson, 904-370-7715
MediaRelations@winn-dixie.com
904-327-1445 (cell)
or
St. John & Partners
Patrick McSweeney, 904-596-2085
patrickm@sjp.com
904-923-4871 (cell)