Text 100 Sydney has formed a strategic partnership with University of New South Wales (UNSW) to strengthen the relationship between the academic and professional worlds.

Sydney, Australia, 11/04/2010 — Text 100 Sydney has formed a strategic partnership with University of New South Wales (UNSW) to strengthen the relationship between the academic and professional worlds. The partnership will integrate the strengths of both parties to elevate knowledge and skills, increase the work readiness of graduating students, and ultimately raise the professional reputation of the PR industry.

There are several key components of the partnership involving an advisory taskforce focused on the future needs of the PR industry, industry roundtable discussions, joint research projects, lecturing and training by Text 100 senior staff, and internships for Masters’ students.

“This partnership provides Text 100 with a unique opportunity to help shape the future of our industry,” said Adrianne Kern, Managing Consultant, Text 100 Sydney. “Working within an industry that is constantly changing, we have an opportunity to learn from the next generation of employees and at the same time; help develop their business and professional skills prior to graduating.”

Within the new partnership, Text 100 will take on an advisory role and ensure that graduates will benefit from an internship programme involving Text 100’s global clients that is tailored to Masters’ students. Members of the Journalism and Media Research Centre at UNSW will work with Text100 to develop collaborative research projects that address key issues in public relations and share their latest research.

“This is a significant partnership arrangement for both parties,” said Dr Judy Motion, Professor of Communication, in the Faculty of Arts and Social Sciences. “At the UNSW we aim to provide our graduates with research driven, industry-relevant learning and develop opportunities to enter the professional work place. With our partnership with Text 100, an international leader in the communication industry, we have an opportunity to shape the future work environment for our top graduates. Our Public Relations and Advertising degrees have a very strong emphasis on ethics and Text 100 exemplifies this important dimension. It is a perfect fit!”