08/25/2010 // Dallas, TX, USA // Lawyer SEO Marketing // Lawyer SEO Marketing

Successful Twitter campaigns for lawyers are based on quality conversations, not quantity of followers. There are plenty of tricks for building a large following, but these methods are sometimes unethical and do not produce the desired results. For lawyers, a social media campaigns value is in the ability to interact with connections and influence a community that actually listens to what’s being said. To see how your Twitter presence ranks in influence try using a measuring tool like Klout.com.

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