July 30, 2010 (FinancialWire) (Go to http://www.financialwire.net/?s=ftrdnwswnd for all of today’s featured news.) — California sports company K-Swiss (NASDAQ: KSWS) said it has acquired Laguna Beach-based Form Athletics.  Terms of the deal were not disclosed.

According to K-Swiss, Form Athletics will operate as a division of K-Swiss led by Mark Miller, Form’s incumbent founder and CEO.

Under the agreement, Miller will become president of Form Athletics, and has also been appointed president of K-Swiss Orange County, where he will establish and lead a new division of the brand focused on the youth consumer.

California-based K-Swiss offers performance and lifestyle footwear and apparel for several categories under its California Sports umbrella including Tennis Heritage, California Fit and California Youth.  K-Swiss also designs, develops and markets footwear under the Palladium brand, and now owns the Form Athletics brand.

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