January 14, 2010 (FinancialWire) — Atrinsic (NASDAQ: ATRN), an internet marketing company, said that Stuart Goldfarb has been appointed to its board of directors.

Goldfarb served from 2001 to 2009 as president and CEO of Direct Brands, Inc., a direct marketer of music, DVD’s, and books, with household brands. He was formerly executive vice president, Worldwide Business Development at NBC, where he held various executive level positions.

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