September 2, 2009 (FinancialWire) — Matrixx Initiatives, Inc.’s (NASDAQ: MTXX) (Current Market Cap: $48.88 Mil.) board has named William J. Hemelt as the company’s president and chief executive officer. Hemelt, who has served as the company’s acting president, chief operating officer, and chief financial officer since October 2008, was also elected to the Matrixx board.

Hemelt joined Matrixx in June 1998 as its CFO, treasurer, and secretary. He assumed additional responsibilities as EVP of operations in 2001 and served as secretary until February 2005 and treasurer until July 2007.

From 1980 to 1997, Hemelt held a range of financial positions with Arizona Public Service, a utility, including six years as treasurer and four years as controller.

Scottsdale, Arizona-based Matrixx Initiatives is engaged in the development and marketing of over-the-counter healthcare products. The company’s Zicam subsidiary markets and sells Zicam products in the cough and cold category.

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