August 14, 2009 (FinancialWire) — Ventiv Professional Development Group, an inVentiv Health Company (NASDAQ: VTIV) and a provider of learning solutions to the pharmaceutical and life sciences industry, has rebranded under the new name, Preceptiv Learning Solutions.

Over the past year, Ventiv Professional Development Group integrated its services with the capabilities of ASERT and DialogCoach(r), two specialty training and education businesses acquired by inVentiv in 2006, to create a single, consolidated business unit. In conjunction with this realignment, the company opted to relaunch under a new brand.

“Bringing ASERT and DialogCoach into the organization gave us an opportunity to refocus on building a suite of best-in-class learning solutions that includes creative instructional design, customized and innovative learning, oncology therapeutic expertise, and leadership development solutions. Our new name — Preceptiv Learning Solutions — supports our enhanced offering and unique ability to build our clients’ confidence in the skills and competence of their teams,” said Bryan Horveath, senior vice president and Managing director of Preceptiv Learning Solutions.

Drawn from the word “preceptor,” which means tutor or teacher, the Preceptiv name reflects the company’s role as a leader in helping clients achieve their training goals. The new logo, which depicts three interlocking infinity symbols forming the triangular delta symbol indicative of change, represents the company’s dedication to driving transformation in its clients’ organizations. The new Preceptiv name and logo were developed by Y Brand, an inVentiv Health company specializing in healthcare branding.

“As the healthcare selling environment grows increasingly complex, the importance of effective learning and development programs for pharmaceutical sales teams has never been greater. Preceptiv Learning Solutions, backed by the full resources of inVentiv Health, is uniquely positioned to drive sales success by developing training programs that are customized to meet the challenges facing TODAY’s healthcare companies,” said Peter Marchesini, Chief Learning officer of inVentiv Health.

Earlier this year, inVentiv Health was ranked #39 by Training Magazine in their annual list of the 125 top training companies. This is the fifth consecutive year inVentiv has made the list.

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