May 6, 2009 (FinancialWire) — Cree, Inc. (NASDAQ: CREE) has introduced and begun shipping in volume the LRP-38 LED lamp, a light that provides a tightly-focused beam, “exceptional color quality, extended life and unmatched energy-efficiency.”

“The technology in Cree’s LRP-38 LED lamp is by far the most promising that I have seen yet. I am pleased to see that Cree has definitely raised the bar for serious LED lamp solutions,” said Brandon Melton, corporate purchasing manager at Chipotle Restaurants (NYSE: CMG).

Designed for display and retail installations, the Cree LRP-38 is a narrow-beam spotlight for use in supermarket produce displays, department stores, and museums, especially where exceptional color quality is valued. The lamp is currently being evaluated in grocery, department and furniture stores, as well as in big-box retailers, where it replaced halogen and ceramic metal halide bulbs.

The company claims the lamp has a unique optical design that maximizes the amount of light within the beam while minimizing the source brightness-so the eye is focused on the merchandise, not the light source.

Neal Hunter, Cree LED Lighting president, said, “LEDs contain no harmful mercury and because they don’t emit large amounts of heat, UV or infrared light, they protect what they are illuminating.”

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