Taupo, New Zealand (MMD Newswire) February 13, 2009 -- Recently, Amazon.com announced that the 2008 holiday season was their best ever, with over 6.3 million items sold on the peak day alone. In the health & personal care category with over 2.5 million products, the top seller was a sexy little gadget known as the GROOM MATE Platinum XL battery-free nose & ear hair trimmer. The Amazon story, which featured the Platinum XL, was reported on two CNBC T.V.news reports - each aired to millions of people worldwide - which stirred up a lot of interest for the little known GROOM MATE brand.

Mark and Diane Bellm, who immigrated to New Zealand in 2007, have marketed their patented GROOM MATE nose hair trimmers since 1991; and in spite of the recent economic downturn, their business is booming. PHR workers are like soldiers, doing their part in the global war on nose hair with their arsenal of nasal hair weaponry. When asked about GROOM MATE's success, Bellm reports "we could barely keep up with the demand this past Christmas season". He says that "men are fed up with buying poorly made battery-operated nose hair trimmers and are instead turning to us to buy American made Platinum XLs which work without batteries and are guaranteed to last forever."

Was he surprised to see Platinum XL featured on CNBC alongside the Nintendo Wii and the Apple iPod Touch? "We couldn't believe our eyes....I almost fell out of my chair. But it's not surprising given that hundreds of customers leave positive reviews for the Platinum XL", which is now the company's best selling product. Based on the customer reviews, it seems that the GROOM MATE people have adopted an unusually stringent manufacturing standard in a world awash with products that are made to fall apart two weeks after you get them home.

PHR's U.S. distribution center in North Carolina, managed by Bellm's brother, John, is the shipping point for all Platinum XLs ordered by Amazon and Ebay customers in the U.S. He used his 25 years of experience in the computer industry to revamp the company website and now a Google search for "GROOM MATE" yields over half a million search summaries which has helped bring attention to the brand and turn the Platinum XL into the #1 selling nose hair trimmer on Amazon.com.

Lots of Amazon customers also seem to like the "works without batteries" feature. Worldwide, ten billion batteries are purchased annually and most eventually end up in landfills where they leach acid and heavy metals into the soil. So while trying out your new, sleek and sexy Platinum XL, smile at yourself in the bathroom mirror and know that somewhere, a tree-hugging, eco-friendly band of earth lovers is grateful that you are doing your part to help save the planet.

For more information, contact mark@phrglobal.com.

To watch the CNBC video, follow this link: http://www.groommate.com/index.php?option=com_content&view=article&id=13:one-of-the-top-3-amazon-christmas-items&catid=2:news-and-specials&Itemid=6

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