LiveWorld Sponsors Conference on Marketing and Online Communities
SAN JOSE, Calif. & NEW YORK & LONDON--Discussions on the challenges and opportunities of marketing to online communities will be the centerpiece of a New York conference sponsored LiveWorld, Inc. (OTCBB:LVWD) (www.liveworld.com) on November 8, 2007. Peter Friedman, LiveWorld's Chairman and CEO, will also address the Marketing and Online Communities Conference on the topic of The Future of Community-based Marketing.
"Marketing through and to online communities moves beyond traditional marketing media and even traditional Internet marketing," said Friedman. "It's really a new form we call Social Marketing and affects every aspect of a company's branding, positioning and marketing mix. LiveWorld and the other speakers and sponsors will provide marketers with insights and tips to assure that their branded communities provide a positive experience for their customers."
With over 1 million hours of delivered moderation and over twenty years of experience creating and managing online communities, LiveWorld is the acknowledged world leader in social network marketing including strategy, design and operations. LiveWorld uniquely enables major brands to create and manage online communities with the tone their customers expect. Moderation services are available for forums, blogs, photo albums, video uploads, groups, chats and interactive Web casts and email either on LiveWorld's application platforms, a client's platform or on third party platforms.
The full day conference will feature small and large group discussions, focusing on current examples of what's working, what isn't and how to utilize new and unproven community models without detracting from the community's experience and culture.
Requests for invitations can be made online at http://www.forumone.com/mocrequest. For more event information, contact Bill Johnston, bjohnston@forumone.com.
About LiveWorld
LiveWorld designs, builds, hosts the applications, moderates and community manages social networks, blogs, user video and community sites for its clients. Additionally LiveWorld provides overall social marketing strategy and brand consulting. Among the unique benefits LiveWorld offers its customers is a team of experienced moderators, who oversee the activity and user content on LiveWorld, client and third party provided sites. LiveWorld deploys it services in over 60 country-language combinations.
With twenty years of experience, an extensive applications hosting platform and a track record of delivering over 1 million hours of moderation services, LiveWorld is the trusted partner of leading brands worldwide, including: America Online, A&E Television Networks, AOL UK, The Aspen Institute, BBC Worldwide, BEA Systems, BlogSafety.com, Breast Cancer.org, The Campbell Soup Company, Discovery Communications, eBay, HBO, IDG, The Hillary Clinton For President Campaign, Intel, JumpTheShark.com, Kraft Foods, Match.com, Mattel, MINI Cooper USA, MTV, The NBA, QVC, Tulane University, TV Guide and Verizon. Agency relationships have included AKQA (consumer packaged goods client), AOL Media (Dove, Holiday Inn Express, Target, media clients), Beam Interactive (MINI Cooper), Burson-Marsteller (Hillary Clinton For President Campaign), Digit (BBC WorldWide), Digitas (financial services client), Euro RSCG (Campbells, MINI Cooper), Hill, Holiday, Connors, Cosmopulos (financial services client), Ogilvy (Dove, Mattel), Questus (Verizon), Wildfire (consumer packaged goods and pharmaceutical clients) and Wunderman UK (Land Rover).
LiveWorld is headquartered in San Jose, California. For further information, visit www.liveworld.com.
"Safe Harbor" Statement Under The Private Securities Litigation Reform Act:
This press release may contain forward-looking information concerning LiveWorld's plans, objectives, future expectations, forecasts and prospects. These statements may include those regarding LiveWorld's current or future financial performance including but not limited to lists of clients, revenue and profit, use of cash, investments, relationships and the actual or potential impact of stock option expense. Actual results may differ materially from those expressed in the forward looking statements made as a result of, among other things, the state of the economy, government action, industry standards, LiveWorld's ability to successfully deliver upon its contractual commitments, clients continuing their ongoing relationships with the Company, LiveWorld's ability to acquire new customers, changing accounting treatments, and other risks applicable to the Company. Readers are cautioned not to place undue reliance on these forward-looking statements, which speak only as of the date hereof, and the Company undertakes no obligation to update these forward-looking statements to reflect subsequent events or circumstances. (See the Company's most recent SEC filings for a list that includes other possible risk factors.)
Contacts
For LiveWorld
Krause Taylor Associates
Barbara Krause, 408-918-9081 (PR)
barbara@krause-taylor.com
or
The Blueshirt Group
Brinlea Johnson, 415-489-2189 (IR)
brinlea@blueshirtgroup.com
"Marketing through and to online communities moves beyond traditional marketing media and even traditional Internet marketing," said Friedman. "It's really a new form we call Social Marketing and affects every aspect of a company's branding, positioning and marketing mix. LiveWorld and the other speakers and sponsors will provide marketers with insights and tips to assure that their branded communities provide a positive experience for their customers."
With over 1 million hours of delivered moderation and over twenty years of experience creating and managing online communities, LiveWorld is the acknowledged world leader in social network marketing including strategy, design and operations. LiveWorld uniquely enables major brands to create and manage online communities with the tone their customers expect. Moderation services are available for forums, blogs, photo albums, video uploads, groups, chats and interactive Web casts and email either on LiveWorld's application platforms, a client's platform or on third party platforms.
The full day conference will feature small and large group discussions, focusing on current examples of what's working, what isn't and how to utilize new and unproven community models without detracting from the community's experience and culture.
Requests for invitations can be made online at http://www.forumone.com/mocrequest. For more event information, contact Bill Johnston, bjohnston@forumone.com.
About LiveWorld
LiveWorld designs, builds, hosts the applications, moderates and community manages social networks, blogs, user video and community sites for its clients. Additionally LiveWorld provides overall social marketing strategy and brand consulting. Among the unique benefits LiveWorld offers its customers is a team of experienced moderators, who oversee the activity and user content on LiveWorld, client and third party provided sites. LiveWorld deploys it services in over 60 country-language combinations.
With twenty years of experience, an extensive applications hosting platform and a track record of delivering over 1 million hours of moderation services, LiveWorld is the trusted partner of leading brands worldwide, including: America Online, A&E Television Networks, AOL UK, The Aspen Institute, BBC Worldwide, BEA Systems, BlogSafety.com, Breast Cancer.org, The Campbell Soup Company, Discovery Communications, eBay, HBO, IDG, The Hillary Clinton For President Campaign, Intel, JumpTheShark.com, Kraft Foods, Match.com, Mattel, MINI Cooper USA, MTV, The NBA, QVC, Tulane University, TV Guide and Verizon. Agency relationships have included AKQA (consumer packaged goods client), AOL Media (Dove, Holiday Inn Express, Target, media clients), Beam Interactive (MINI Cooper), Burson-Marsteller (Hillary Clinton For President Campaign), Digit (BBC WorldWide), Digitas (financial services client), Euro RSCG (Campbells, MINI Cooper), Hill, Holiday, Connors, Cosmopulos (financial services client), Ogilvy (Dove, Mattel), Questus (Verizon), Wildfire (consumer packaged goods and pharmaceutical clients) and Wunderman UK (Land Rover).
LiveWorld is headquartered in San Jose, California. For further information, visit www.liveworld.com.
"Safe Harbor" Statement Under The Private Securities Litigation Reform Act:
This press release may contain forward-looking information concerning LiveWorld's plans, objectives, future expectations, forecasts and prospects. These statements may include those regarding LiveWorld's current or future financial performance including but not limited to lists of clients, revenue and profit, use of cash, investments, relationships and the actual or potential impact of stock option expense. Actual results may differ materially from those expressed in the forward looking statements made as a result of, among other things, the state of the economy, government action, industry standards, LiveWorld's ability to successfully deliver upon its contractual commitments, clients continuing their ongoing relationships with the Company, LiveWorld's ability to acquire new customers, changing accounting treatments, and other risks applicable to the Company. Readers are cautioned not to place undue reliance on these forward-looking statements, which speak only as of the date hereof, and the Company undertakes no obligation to update these forward-looking statements to reflect subsequent events or circumstances. (See the Company's most recent SEC filings for a list that includes other possible risk factors.)
Contacts
For LiveWorld
Krause Taylor Associates
Barbara Krause, 408-918-9081 (PR)
barbara@krause-taylor.com
or
The Blueshirt Group
Brinlea Johnson, 415-489-2189 (IR)
brinlea@blueshirtgroup.com
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