The increasing usage of mobile/web applications across various end-user industries is the major factor driving this growth.

PORTLAND, PORTLAND, OR , UNITED STATES, October 6, 2021 /EINPresswire.com/ -- Surge in the trend of using mobile-based advertising by enterprises and growing penetration of smartphones and other smart devices fuel the growth of the global app analytics market. On the other hand, increasing inclination toward personalized and customer-focused marketing have supplemented the growth yet more. On the other hand, availability of open source alternatives and concerns about data privacy in mobile apps impede the growth to some extent. Nevertheless, rise in focus on higher ROI and emergence of bring-your-own-device (BYOD) and bring-your-own-apps (BYOA) trend are projected to pave the way for numerous opportunities in the industry.

The global app analytics market was pegged at $920 million in 2017 and is anticipated to reach $3.79 billion by 2025, registering a CAGR of 19.5% from 2018 to 2025.

Based on geography, North America held the major share in 2017, generating more than two-fifths of the global market. Simultaneously, the market across the Asia-Pacific region would garner the fastest CAGR of 24.1% by 2025. The other two provinces studied in the report include Europe and LAMEA.

Industry Key Players - Adobe, Appsee, IBM Corporation, County, Mixpanel, Localytics, App Annie, Appdynamics, Appsflyer, and Clevertap.

The global app analytics market is analyzed across components, types, deployment mode, applications, industry verticals, and regions. Based on type, the mobile app analytics segment accounted for nearly three-fourths of the total market share in 2017 and is expected to lead the trail by 2025. The same segment is also expected to manifest the fastest CAGR of 20.7% throughout the forecast period.

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Based on components, the software segment contributed to more than half of the total market revenue in 2017 and is anticipated to rule the roost by 2025. The services segment, on the other hand, would showcase the fastest CAGR of 20.8% from 2018 to 2025.

Covid-19 scenario-

• The outbreak of the pandemic led to increasing in the trend of mobile-based advertising, which impacted the global app analytics market positively.
• This trend is likely to continue post-pandemic as well since there’s been a steep increase in smartphone penetration across the world.

Highlights of the report:

1. Comprehensive assessment of all opportunities and risks in the global market.
2. App analytics market recent innovations and major events.
3. Detailed study of business strategies for growth of the app analytics market-leading players.
4. Conclusive study about the growth plot of app analytics market for forthcoming years.
5. In-depth understanding of app analytics market-particular drivers, constraints, and major micro markets.
6. Favourable impression inside vital technological and market latest trends striking the app analytics market.

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