E-Cigarette Focus Group: Small Pod Size is an Advantage | 2019 Analysis Report - Understand Consumer Motivations & Provide New Directions for Future Research
Dublin, Oct. 21, 2019 (GLOBE NEWSWIRE) -- The "E-Cigarette Focus Group: Small Pod Size Is An Advantage" report has been added to ResearchAndMarkets.com's offering.
Since the launch of Juul in 2015, pre-filled pods are becoming increasingly popular around the world. To better understand the success of pods, the author conducted a focus group with five e-cigarette users in Barcelona who have all tried at least one pre-filled pod brand.
Rather than drawing general conclusions about the pod market, the purpose of this report is to better understand consumer motivations and provide new directions for future research. Reasons for using pre-filled pods, purchase channels and opinions regarding issues and improvements are just a few of the areas covered.
Topics Covered
- Executive summary
- Introduction
- Reasons given for using pre-filled pods
- Pod refills and nicotine salts
- Purchase channels
- Issues and improvements
- Opinions on IQOS
- Future use
For more information about this report visit https://www.researchandmarkets.com/r/e1enrz
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