Media Advisory: MADD Canada Heads Back To School To Educate Youth About Impaired Driving
OAKVILLE, Ontario, Sept. 21, 2018 (GLOBE NEWSWIRE) -- For those who take the risk of driving after drinking or doing drugs, there could well be no tomorrow. That is the hard-hitting and emotional message delivered in a new School Assembly Program from MADD Canada and generously supported by LCBO.
The program, titled No Tomorrow, educates Ontario students in Grades 7 – 12 about the risks and consequences of driving under the influence of alcohol and/or drugs.
No Tomorrow’s year-long tour of Ontario schools will be highlighted with a special screening at Middlefield Collegiate Institute in Markham on Tuesday.
Media are welcome to attend the screening and speak with special guests, students and staff.
| Date: | Tuesday, September 25, 2018 at 10:05 a.m. |
| Location: | Middlefield Collegiate Institute, 525 Highglen Avenue, Markham, ON |
| Guests: | Jennifer Bell, Vice President, Communications & Corporate Affairs |
| Patricia Hynes-Coates, MADD Canada National President |
Thanks to the LCBO’s generous customers and staff, the organization supports about 1,400 presentations at Ontario schools, enabling MADD Canada to deliver the education program to more than half a million Ontario students at absolutely no cost to the schools.
No Tomorrow tells the story of bandmates Marcus, Corey, Trevor and Lee. After winning a contest to record a demo, they get an incredible chance to audition for a music school. Before their audition, Trevor has a few drinks. He is affected more than he thinks, and makes mistakes during the audition. Marcus is offered a spot at the school right away, and Corey and Lee are given an opportunity to re-apply next year. But Trevor, who was obviously impaired during the audition, is not offered a spot or chance to re-apply. The school has a zero tolerance policy for alcohol or drugs. Trevor storms off to the car. Marcus tries unsuccessfully to take the keys. Realizing he can’t stop Trevor from driving away, Marcus jumps in the car. What happens next changes all of their lives forever.
This fictional story is followed by powerful interviews with real-life victims who talk about their loved ones who were killed or seriously and permanently injured in impaired driving crashes.
For more information, or to check out a clip from No Tomorrow, please visit https://madd.ca/pages/programs/youth-services/school-programs/no-tomorrow/ .
To RSVP for the event or to arrange an interview with a MADD Canada spokesperson, contact:
Deb Kelly, MADD Canada Communications Manager, 1-800-665-6233, ext. 240.
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