Honda Rearview Report: August 18 - August 27, 2018
"It's been a busy summer for Honda, as we continue to deliver new and refreshed products for both our passenger car and light truck lineups. This includes the Insight, an all-new hybrid sedan, and the significantly updated 2019 Pilot and HR-V.
With each new model, we're advancing the essential values of the Honda brand – Clean, Safe, Fun and Connected. This includes the expanded application of Honda Sensing technology, which is now available on all Honda models. Significantly, we're proud to note that within the past two weeks, the Insight, Pilot and Odyssey have each earned a TOP SAFETY PICK+ rating from the IIHS, with a SUPERIOR rating for frontal crash prevention.
While we are tracking toward record SUV sales in 2018, we are also outpacing the industry in passenger car sales, where Civic continues its 3-year streak as America's best-selling car and Accord has recently earned the top spot in retail sales for midsize sedans, in June and July.
As we aim toward a 5th straight year of record sales for the Honda brand, we will continue to advance our balanced portfolio of cars and light trucks to meet the evolving needs of our customers."
Sincerely,
Ray Mikiciuk Assistant Vice President Honda Sales
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