Campbell’s® Soup Brings the Force to New York Comic-Con – And the Soup Aisle – With an Exhibit Inspired by Lucasfilm’s Star Wars: The Last Jedi
Iconic Soup Company Unveils New Canstallation on the Streets of
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The interactive “canstallation” structure will feature characters from Star
Wars: The Last Jedi made entirely out of the new Limited-Edition
Campbell’s Star Wars soup cans, against the backdrop of an LED
screen playing the trailer for the new film, due out on
“We are excited to continue to work with
The new labels of Campbell’s Limited-Edition Star Wars soups feature characters from Star Wars: The Last Jedi on a metalized paper label, and includes Rey, Finn, BB-8, Captain Phasma and the Praetorian Guard. Inside the can, the special Healthy Kid Fun Shaped Pasta with Chicken Soup includes intricate, die-cut Star Wars pasta shapes, with no added MSG, artificial flavors or artificial colors. The cans are available now in grocery stores nationwide.
In addition, Campbell will debut a new commercial in its “Made for Real, Real Life” campaign to support the Star Wars cans. The campaign, which debuted in 2015, previously featured a talked-about Star Wars themed commercial of two dads feeding their son a warm bowl of soup while reciting the memorable “I am your father” line from the 1980 film, Star Wars: The Empire Strikes Back.
For more information, please visit https://www.campbells.com/campbell-soup/
or Campbell’s
About
Campbell (NYSE:CPB) is driven and inspired by our Purpose, “Real food
that matters for life’s moments.” We make a range of high-quality soups
and simple meals, beverages, snacks and packaged fresh foods. For
generations, people have trusted Campbell to provide authentic,
flavorful and readily available foods and beverages that connect them to
each other, to warm memories and to what’s important today. Led by our
iconic Campbell’s brand, our portfolio includes
STAR WARS and related properties are trademarks and/or copyrights, in
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Source:
Campbell Soup Company Alexis Martin, 856-342-3931 Alexis_martin@campbellsoup.com or Edelman Callie Barkley, 212-704-8120 callie.barkley@edelman.com
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