PROVIDES THE CONTEXTUALIZED INFORMATION NEEDED TO POWER MOBILE PROXIMITY MARKETING CAMPAIGNS THAT DRIVE SHOPPERS INTO STORES

BOSTON, MA, Aug. 21, 2017 (GLOBE NEWSWIRE) -- ShopAdvisor, Inc, a leader in providing contextualized data and services to power and analyze mobile proximity marketing campaigns, today announced the general availability of Version 3.0 of the ShopAdvisor API. Version 3.0 is up to ten times faster, more efficient, and exceptionally accurate at returning the information needed to power campaigns that provide each consumer with a personalized shopping experience on their smartphone. Digital agencies, brands, retailer, app publishers all use the ShopAdvisor API to power campaigns that engage the shopper intelligently and guide their path to purchase in store or online. In addition to Version 3.0 API enhancements, ShopAdvisor has grown its product catalog and availability data from a wide variety of retailers including big box retailers, grocery stores, pharmacies, and more.

 

“The industry buzz about a retail apocalypse may be a bit hyperbolic, but no one can deny the fact that brands, retailers and their agencies are anxious connect with shoppers on their phones and motivate them to go into physical retail locations,” says Jeff Papows, CEO of ShopAdvisor. “ShopAdvisor has proven time and again we can help them achieve this. Version 3.0 of our API makes it much easier and faster to develop these drive-to-store mobile proximity marketing campaigns. These improvements, coupled with the contextualized product and location data we are continually adding to our platform makes our offering a compelling solution that simplifies the process of engaging shoppers and bringing foot traffic into stores.”

 

Version 3.0 of ShopAdvisor’s API enables users to make a wide variety of online-to-offline retailer oriented queries. Typical use cases include: 

• Searching for products sold at nearby store locations
• Checking the current availability of products at a specific store location
• Listing nearby retailers that sell specific products, and
• Returning product and related location information that drive in-store visits

 

The types of information accessed and returned via the ShopAdvisor API include: 

• Product information for retailers and store locations carrying products matching your search query criteria (keyword, barcode, etc.)
• Retailers and store locations carrying products matching your search query criteria (keyword, barcode, etc.) This is perfectly suited for store location finders
• Local availability information for a product at specific retail locations
• Reports on five possible user actions including show results, contact the store, view location details, view product details, and view retailer details

 

“ShopAdvisor’s new API release is a godsend to Price Patrol, “ says Vince Marconi, CEO and Founder of Price Patrol. “The increased speed and depth of offering empowers our partner retailers and shoppers to seamlessly connect in a way not previously possible. Everyone at Price Patrol is excited to go live with our latest offering, FOOTRAFFIC, which is powered by ShopAdvisor’s API.

 

To obtain the ShopAdvisor API and associated documentation, please click here to register

 

About ShopAdvisor 

ShopAdvisor enables agencies, brands, retailers, app publishers and shopping malls to power mobile, and other digital shopping experiences that drive consumers’ path to purchase in brick-and-mortar locations. 

The ShopAdvisor intelligence platform continually catalogues millions of data points including contextualized shopper, product and location information and applies deep data analytics to deliver each consumer a uniquely personalized and individualized shopping experience that spans from the point of discovery into the store.

Attachments:

A photo accompanying this announcement is available at http://www.globenewswire.com/NewsRoom/AttachmentNg/139083af-818a-46b6-ba92-759b6b64f2f8

Attachments:

A photo accompanying this announcement is available at http://www.globenewswire.com/NewsRoom/AttachmentNg/7fa64997-52ad-48f6-bb6c-68fca5339c85

Oliver Taylor, Marketing Manager
ShopAdvisor
http://www.shopadvisor.com
oliver.taylor@shopadvisor.com

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