/EINPresswire.com/ -- TORONTO, ONTARIO--(Marketwired - Mar 28, 2017) - Equifax Canada (NYSE:EFX) - Millennials are the leading target for fraudsters according to new data from Equifax Canada, which flagged this age group for 49 per cent of all suspected fraud applications in its fraud management database last year.

Millennials (aged 18-34) are followed by Generation X (aged 35-50) at 30 per cent and Baby Boomers (aged 51-69) at 18 per cent. Seniors, meanwhile, represent roughly six per cent of all fraudulent applications. On average, attempted fraudulent applications across all age groups have increased by 75 per cent over the last two years.

"Younger adults are being targeted because too many make it easy for fraudsters to gain access to their personal information," said Tara Zecevic, Equifax Canada's Vice President of Fraud Prevention & Identity Management. "Education and better protection is needed given the fact that on average millennials are less likely to double check their credit card statements, change their passwords, and install or update security software on personal computers."

Consumers concerned about fraud can learn how to better protect themselves via The Little Black Book of Scams from the Competition Bureau. Likewise, the Canadian Anti-Fraud Centre offers tips on how people can avoid fraud.

To gauge how Canadians are trying to avoid fraud Equifax also conducted a consumer survey. The numbers below compare millennials against Canadians aged 35-plus. Millennials scored the lowest among all age groups in taking the following preventative measures:

• Only 57 per cent double-checked credit card and/or bank statements; (68 per cent)
  
  
• 38 per cent shredded personal and/or financial documents; (64 per cent)
  
  
• 45 per cent updated security passwords; (51 per cent)
  
  
• 27 per cent installed and/or updated security software on personal computers; (48 per cent)
  
  
• 37 per cent shared less about themselves on social media; (40 per cent)
  
  
• 29 per cent limited their use of public Wi-Fi; (35 per cent)
  

Surprisingly, millennials took the top spot for checking their credit report (26 per cent) to help spot signs of identity theft. Older Canadians (55 and older) and college and university educated Canadians are significantly more likely (over 95 per cent) to have done at least one thing to protect their personal data over the past 12 months.

The survey also found that millennials are significantly more likely to say there are some situations in which they would not report fraud (26 per cent), while older Canadians are nearly always going to report fraud if they are a victim (+90 per cent). Of additional concern, 41 per cent indicated they didn't believe fraudsters would target them because they didn't have enough money.

"Fraudsters can do a lot of damage with the smallest amount of personal data," adds Zecevic. "It's not necessarily your money they're after. With your personal information, they can open bank accounts, take out credit cards and apply for loans in your name. Without ongoing credit monitoring in place, it may take time to discover this kind of crime and it will certainly take a considerable amount of time to undo the damage that they can inflict on your credit file."

For parents concerned about their millennial children becoming victims of fraud, Equifax has a new product (Equifax Complete™ Friends and Family) that provides credit monitoring and identity theft protection for two adults. Alternatively, an invitation can be extended to a friend, an aging parent or a spouse. The person doesn't need to be living under the same address and alerts can be shared with both people covered by the subscription so nothing goes unnoticed.

Equifax surveyed 1,569 Canadians ages 18-65. A probability sample of the same size would yield a margin of error of +/- 2.5%, 19 times out of 20.

About Equifax

Equifax is a global information solutions company that uses trusted unique data, innovative analytics, technology and industry expertise to power organizations and individuals around the world by transforming knowledge into insights that help make more informed business and personal decisions. The company organizes, assimilates and analyzes data on more than 820 million consumers and more than 91 million businesses worldwide, and its database includes employee data contributed from more than 7,100 employers.

Headquartered in Atlanta, Ga., Equifax operates or has investments in 24 countries in North America, Central and South America, Europe and the Asia Pacific region. It is a member of Standard & Poor's (S&P) 500® Index, and its common stock is traded on the New York Stock Exchange (NYSE) under the symbol EFX. Equifax employs approximately 9,500 employees worldwide.

Some noteworthy achievements for the company include: Named to the Top 100 American Banker FinTech Forward list (2015-2016); named a Top Technology Provider on the FinTech 100 list (2004-2016); named an InformationWeek Elite 100 Winner (2014-2015); named a Top Workplace by Atlanta Journal Constitution (2013-2016); named one of Fortune's World's Most Admired Companies (2011-2015); named one of Forbes' World's 100 Most Innovative Companies (2015-2016). For more information, visit www.equifax.com.