Tokyo (October 17, 2016) - Bridgestone Corporation today announced the outline of the company's Mid-term Management Plan for 2016 (2016MTP) covering 5 years from 2017 to 2021. In support of its goals to become a truly global company and achieve "Dan-Totsu" in each industry in which it competes, the 2016MTP will serve as a roadmap and process guide as the Bridgestone Group accelerates the pace of its management reforms and increases its focus on the strategic measures outlined in the 2016MTP. The following is an overview of the 2016MTP.

1. Positioning of the 2016MTP Period: 5-years (2017-2021) The 2016MTP reflects changes in the operating environment since the formulation of the 2015MTP, and incorporates revisions to that plan, as well as additional strategies and actions as deemed necessary to respond to those changes.

2. Outline of the 2016MTP In the 2016 MTP, the Bridgestone Group continues its focus on the three subjects that have been its priority since the 2013MTP: (1) Cultivating global corporate culture, (2) Developing human resources capable of global management, and (3) Upgrading the global management structure.

3. 2016MTP management targets Innovation & continuous Kaizen (focus on quality and balance) [Consistently deliver], - Growth exceeding the industry average - Return on Asset (ROA) of　6%, Operating Profit (OP) of 10% and Return on Equity (ROE) 12% - By each SBU (Strategic Business Unit): OP 10%