Hackensack, NJ - (NewMediaWire) - May 31, 2016 - Bulldog Reporter is excited to announce the winners of the 2016 Bulldog Media Relations Awards program. With hundreds of submissions entered annually, this is the biggest of the five Bulldog Awards programs, this year being no exception. The PR news and intelligence resource also announces the launch of the 2016 Bulldog Digital/Social PR Awards where PR professionals can establish their brilliance in digital and social communications. 

As with all Bulldog Awards, the Media Relations program is judged by award-winning journalists including a Pulitzer Prize winner. This year's judges come from a number of different media outlets including The Washington Post, USA Today, Forbes and The Oregonian.  

Sixty-one firms with one hundred and eight submissions will receive the coveted framed award certificate with the Grand Prize Winner for the 2016 Best Media Relations Campaign of the Year being honored with the beautiful custom-made crystal Bulldog Award. This year that honor will go to Ruder Finn who won 3 Bronze and a Silver in four categories including Best Health, Medicine & Fitness Campaign, Best Special Event/Stunt, Best Issue/Cause Advocacy Campaign and Best Not-for-Profit/Association/Government Campaign for their campaign Tour de Fox: Extreme Athletic Challenge for a Parkinson's Cure.

View the live Periscope announcement of the award winners here.

The full 2016 Bulldog Media Relations Awards winners are listed below.

Grand Prize Winner

2016 Best Media Relations Campaign of the Year  Ruder Finn  Tour de Fox: Extreme Athletic Challenge for a Parkinson's Cure

Gold Award Winners

Best Use of Personality/Celebrity  French/West/Vaughan  Unlikely Advocate Michael Vick Lobbies for Animal Welfare

Best Travel, Hospitality & Destinations Campaign  French/West/Vaughan  Showcasing the Best of the West - Dude Ranch-Style

Best General Business Campaign  Aflac  Aflac One Day Pay

Best Company Positioning/Branding  Pascale Communications, LLC  Imprimis Pharmaceuticals Campaign

Best Education/Public Service Campaign  Havas PR North America  Making the Community the Best Advocate for Arizona Teachers

Best Green Campaign  Havas PR North America  Earth To Paris: A Global Movement for Bold Planet Action

Best General Consumer Campaign  Flashpoint PR  A LEGO Ticket to Catch up on Star Wars

Best Special Event/Stunt  M&C Saatchi PR  A Sparkling U.S. Entry for NIRAV MODI

Best New Product Launch - Business  The Glover Park Group and DuPont Industrial Biosciences  Opening DuPont's Cellulosic Ethanol Plant

Best Issue/Cause Advocacy Campaign  Ruder Finn  A Future without Parkinson's: Leveraging a mega pop-culture moment to reach new audiences and build donor base

Best Not-for-Profit/Association/Government Campaign  Ruder Finn  A Future without Parkinson's: Leveraging a mega pop-culture moment to reach new audiences and build donor base

Best Health, Medicine & Fitness Campaign  Lippe Taylor  MonaLisa Touch: Improving a Woman's Gynecologic Health and Quality Of Life

Best New Product Launch - Consumer  Lippe Taylor  MonaLisa Touch: Improving a Woman's Gynecologic Health and Quality Of Life

Best Use of Broadcast Video - Business/Consumer  T-Mobile  April Fools' Pets Unleashed Video

Best Special Event/Stunt  T-Mobile  Earnings Call Drinking Games

Best Food & Beverages Campaign  PadillaCRT  Happy Birthday Blueberries - An American Fruit Turns 100 On National Public Radio

Best Use of Research - Business/Consumer  Deloitte  Deloitte: Insight into 2015 Holiday Shopping

Best Technology Campaign - Business  IBM  IBM Watson in 2015: The Dawn of the Cognitive Era

Best Online Newsroom - Business/Consumer  Singer Associates  The Richmond Standard: A Community-Driven News Source in Richmond, California

Silver Award Winners

Best Technology Campaign - Business  Rainier Communications  Sckipio - Consumer Re-Messaging Results in Unprecedented Media Coverage and Web Traffic for B2B Tech Startup

Best Campaign Under $100,000  French/West/Vaughan  NATHAN Pushes Potential of Media Relations

Best Campaign Under $10,000  French/West/Vaughan  Golf Driving PTSD Road to Recovery

Best New Product Launch - Consumer  MSR Communications  MSR's Clever Positioning and On-Point Execution Leads to Mainstream Adoption of The Womanizer by epi24

Best New Product Launch - Business  Aflac  Aflac One Day Pay

Best Food & Beverages Campaign  Havas PR North America  Welcome to Fox's Hometown: Fox Restaurant Concepts

Best Travel, Hospitality & Destinations Campaign  Havas PR North America  La French Tech at CES: Entrepreneur Is a French Word

Best Special Event/Stunt  Havas PR North America  La French Tech at CES: Entrepreneur Is a French Word

Best Not-for-Profit/Association/Government Campaign  Havas PR North America  Earth To Paris: A Global Movement for Bold Planet Action

Best Use of Research - Business/Consumer  Flashpoint PR  Keep Calm and Pedal On: Spire Sheds Light On Commuter Stress

Best Food & Beverages Campaign  Hunter Public Relations  NO MORE #DAIRYENVY: LACTAID® Helps Normalize Dairy Sensitivity & Lactose Intolerance

Best Use of Personality/Celebrity  MullenLowe  #DrinkGoodDoGood - Bringing Awareness and Produce to Food Deserts

Best Issue/Cause Advocacy Campaign  MullenLowe  #DrinkGoodDoGood - Bringing Awareness and Produce to Food Deserts

Best General Consumer Campaign  451 Marketing  Yankee Candle's Luke Bryan & Personalized Candles

Best Health, Medicine & Fitness Campaign  Ogilvy Public Relations  Covered California Statewide Bus Tour - "I'm In"

Best Not-for-Profit/Association/Government Campaign  Ogilvy Public Relations  Covered California Statewide Bus Tour - "I'm In"

Best Campaign Under $10,000  Tierney Communications and AmerisourceBergen  AmerisourceBergen Announcement of Three New Distribution Centers

Best Use of Personality/Celebrity  M&C Saatchi PR  Surf's Up at the Swatch Women's Pro

Best Special Event/Stunt  M&C Saatchi PR  Surf's Up at the Swatch Women's Pro

Best Use of Research - Business/Consumer  Burson-Marsteller  Bank of America: Shifting Perceptions and Fostering Conversations with Small Businesses

Best Not-for-Profit/Association/Government Campaign  Ruder Finn  Tour de Fox: Extreme Athletic Challenge for a Parkinson's Cure

Best Campaign Under $25,000  Tier One Partners  Smart Strategies Overcome a Small Budget: Tier One Partners Helps Little MC10 Make a Big Impact at CES

Best Campaign Under $50,000  Sweeney Marketing + PR  Jo-Ann Fabric and Craft Stores Local TV News Campaign

Best Use of Broadcast Video - Business/Consumer  Rogers & Cowan  Fast-Forward Girls 2015

Best Campaign Under $50,000  Scott Circle  Facing Addiction Launch and UNITE to Face Addiction Rally

Best Education/Public Service Campaign  MSLGROUP and HASS AVOCADO BOARD  Serving Up Fresh Relevance For Health Benefits of Aguacate

Best New Product Launch - Consumer  T-Mobile  The Launch of Binge On with Un-carrier X

Best Use of Social Media - Business/Consumer  Ogilvy Public Relations  Seize the Bar

Best Technology Campaign - Business  Ogilvy Public Relations  Seize the Bar

Best Response to Breaking News  Raffetto Herman Strategic Communications  Establishing MorphoTrust USA as the Thought Leader on Digital Identity& the Wallet-less Future

Best Campaign Under $25,000  PadillaCRT  It's On You: Inspiring the African American Community to Step Up and Save

Best Travel, Hospitality & Destinations Campaign  Smithsonian Institution  America Innovates: The Opening of an Innovation Wing

Best Campaign Under $100,000  Smithsonian Institution  Opening the Smithsonian's First Business History Exhibition

Best Issue/Cause Advocacy Campaign  MullenLowe  JetBlue's Soar with Reading: Solving the Problem of Book Deserts

Best Online Newsroom - Business/Consumer  Hilton Worldwide  Curio Impresses Media with Revamped Online Press Room

Best Company Positioning/Branding  IBM  IBM Watson in 2015: The Dawn of the Cognitive Era

Best General Business Campaign  Sparkpr  Cobalt Aircraft - Soaring To New Heights

Best General Consumer Campaign  The Howard Hughes Corporation  Seaport Studios

Best Special Event/Stunt  Touchpoint Communications  World's Largest Tea Party

Best Investment, Banking & Financial Services Campaign  Peppercomm  Wilmington Trust: Developing and leveraging a new brand positioning statement in the financial marketplace

Best Issue/Cause Advocacy Campaign  Singer Associates  Preserving Healthcare and Bioscience: A Campaign to Defeat the Proposed Golden State Warriors' Arena in Mission Bay

Bronze Award Winners

Best Use of Social Media - Business/Consumer  Murphy O'Brien Public Relations  The Beverly Hilton: Furthering Hotel Fandom

Best Travel, Hospitality & Destinations Campaign  Murphy O'Brien Public Relations  Malliouhana, An Auberge Resort: Opening Campaign

Best Campaign Under $50,000  Rainier Communications  Nano Dimension: Content-Continuum Strategy Catapults Startup from Stealth to Prominence

Best Special Event/Stunt  French/West/Vaughan  Riders by Lee Shines New Light on Body Positivity with Mirror, Mirror NYC Media Event

Best Online Newsroom - Business/Consumer  TheNewsMarket  The Las Vegas Convention and Visitors Authority (LVCVA) Newsroom

Best General Business Campaign  SHIFT Communications  Tracking Down Awareness For NPD Group's Checkout Tracking

Best New Product Launch - Consumer  LDWWgroup  Fathom Defines New Category: Social Impact Travel

Best Technology Campaign - Business  Bateman Group  HackerOne Takes on Internet Security with the Support of Hackers

Best Use of Research - Business/Consumer  Hill+Knowlton Strategies  The 2015 Aflac WorkForces Report

Best Food & Beverages Campaign  Coast Public Relations  Carl's Jr. All-Natural Burger Launch

Best New Product Launch - Consumer  Coast Public Relations  Carl's Jr. All-Natural Burger Launch

Best Not-for-Profit/Association/Government Campaign  Havas PR North America  Moving Mountains to Draw Attention to Sacred Navajo Land

Best Campaign Under $100,000  Havas PR North America  #GivingTuesday: The Day the World Gave Back

Best Use of Broadcast Video - Business/Consumer  Flashpoint PR  A LEGO Celebration of American Innovation

Best Special Event/Stunt  Flashpoint PR  A LEGO Celebration of American Innovation

Best Campaign Under $100,000  Flashpoint PR  A LEGO Celebration of American Innovation

Best Technology Campaign - Business  Affect  Affect Campaign for Visier: Making Human Resources Analytics a High-Profile Business Story

Best Company Positioning/Branding  Hunter Public Relations  MOTRIN® Make It Happen Weekends

Best Use of Social Media - Business/Consumer  MullenLowe  #DrinkGoodDoGood - Bringing Awareness and Produce to Food Deserts

Best Special Event/Stunt  451 Marketing  Heluva Good! Snack Combinator Tour

Best Campaign Under $50,000  M&C Saatchi PR  Surf's Up at the Swatch Women's Pro

Best Campaign Under $10,000  Pulp PR  Ziro: CES Debut

Best Not-for-Profit/Association/Government Campaign  Glover Park Group  C40 Cities at COP21: Elevating cities to the center of the global climate conversation

Best Health, Medicine & Fitness Campaign  Ruder Finn  Tour de Fox: Extreme Athletic Challenge for a Parkinson's Cure

Best Special Event/Stunt  Ruder Finn  Tour de Fox: Extreme Athletic Challenge for a Parkinson's Cure

Best Issue/Cause Advocacy Campaign  Ruder Finn  Tour de Fox: Extreme Athletic Challenge for a Parkinson's Cure

Best Use of Personality/Celebrity  Lippe Taylor  Cetaphil Celebrates Camp Wonder 15th Anniversary

Best Issue/Cause Advocacy Campaign  Lippe Taylor  Cetaphil Celebrates Camp Wonder 15th Anniversary

Best Food & Beverages Campaign  Zeno Group  Quaker® Keep Playing! With Chewy

Best New Product Launch - Business  Rogers & Cowan  Angry Birds 2- Bigger! Badder! Birdier! Launch

Best Response to Breaking News  Ruder Finn  Taking "failure" out of "heart failure" with Novartis' breakthrough treatment, Entresto

Best New Product Launch - Consumer  SHIFT  Find Your SOLS: Consumer Product Launch

Best Campaign Under $50,000  Fineman PR  Fineman PR Produces National Impact for HNTB

Best General Consumer Campaign  Ogilvy Public Relations  Seize the Bar

Best Investment, Banking & Financial Services Campaign  Porter Novelli  Aging in America: The Changing Face of Retirement

Best Campaign Under $50,000  PadillaCRT  Inspiring Mothers to Donate Cord Blood and Give Patients Hope

Best Not-for-Profit/Association/Government Campaign  SKDKnickerbocker  Katrina10: Resilient New Orleans

Best Health, Medicine & Fitness Campaign  Cigna and the Maryland Center for Health Equity (UMD School of Public Health)  Promoting Colorectal Screenings by Empowering Local Black Barbershops

Best Not-for-Profit/Association/Government Campaign  Smithsonian Institution  America Innovates: The Opening of an Innovation Wing

Best General Consumer Campaign  Voce Communications  Tile Holiday Gift Guide Campaign 2015

Best New Product Launch - Business  Tier One Partners  CONFIDENTIAL - Unveiling a Breakthrough Battery to Revolutionize the Energy Storage Industry

Best Education/Public Service Campaign  Version 2.0 Communications  BerkleeICE Fair Music Report: A Solution to the Music Industry's Unjust Compensation Structure

Best New Product Launch - Business  Sparkpr  Cassia Hub: Introducing a New Bluetooth Router for the Future Connected Home

Best Use of Social Media - Business/Consumer  Hilton Worldwide  Influencing Curiosity for Curio - a Burgeoning Hotel Brand

Best Use of Research - Business/Consumer  GS&F  Tractor Supply Company 2015 Backyard Chicken Survey

Best Campaign Under $100,000  GS&F  Operation FINALLY HOME "A Weight Off Their Shoulders" 10th Anniversary Campaign

Best Special Event/Stunt  ATW Communications  Carlo Rossi Pink Inspirations Day

Best Use of Personality/Celebrity  3rd Coast PR  Changing How Millennial Women Think of Personal Safety With SABRE

About Bulldog Reporter

Bulldog Reporter is the leader in media intelligence supplying news, analysis and high-level training content to public relations and corporate communications professionals with the mission of helping these practitioners achieve superior competitive performance. Bulldog Reporter publishes the industry's best-read, widest distributed trade journal, Bulldog Reporter's Daily 'Dog. In addition, the company publishes a daily online newsletter -- Inside Health Media -- that focuses on media relations, and provides media list and media intelligence services through its Media Pro online directory. Bulldog Reporter also offers complete media monitoring and analysis services. Bulldog Reporter presents industry awards competitions -- the Bulldog Awards -- which recognize excellence in multiple categories including corporate social responsibility, media relations, digital and social marketing, not-for-profit and overall outstanding professional performance.

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