BUCKLEY AIR FORCE BASE, Colo., May 31, 2016 — Air Force Maj. Gen. Mark A. Welsh III has selected a biography written by an Air Force Reservist for inclusion on the 2016 Chief of Staff Reading List.

“At All Costs,” by Air Force Chief Master Sgt. Matt Proietti, tells the life and death story of Medal of Honor recipient Air Force Chief Master Sgt. Richard L. “Dick” Etchberger. It’s Proietti’s first book and has a narrative fit for Hollywood.

Etchberger was a ground radar superintendent during the Vietnam War and was posthumously awarded the Medal of Honor in 2010, 42 years after he was killed. He was shot in March 1968 while riding in a rescue helicopter following an overnight battle at a mountaintop in Laos, where he helped maintain a secret radar site that aided the U.S. bombing campaign in North Vietnam.

Proietti, who is an Individual Mobilization Augmentee, began his journey to write “At All Costs” in 2008 while he was filling in as chief of the Air Force news team in Washington, D.C. The staff heard rumblings that Etchberger might be nominated for the Medal of Honor. He asked his team of junior writers if anyone was interested in researching and preparing an article on the Vietnam War hero. Knowing their supervisor was a history buff, they suggested he take it on himself.

As Proietti began learning more about Etchberger, he became intrigued with the life and career of the man who was credited with saving the lives of two fellow airmen during the battle for Lima Site 85, one of dozens of dirt airstrips maintained by the CIA as part of its Air America network.

A Life Spent Helping Others

He started his research by traveling to Hamburg, Pennsylvania, Etchberger’s hometown. Proietti met Etchberger’s high school friends and family members and learned that the future Medal of Honor recipient led a life focused on helping others long before his actions that earned him the nation’s highest honor for military valor.

“I got really excited about the story, and I knew one [article] just wouldn’t be enough,” he said.

From his initial research, Proietti crafted a three-part series on his own time after his Washington assignment ended. He would have been done with the story at that point, except Cory Etchberger, one of the late chief’s three sons, reached out to ask if Proietti was interested in working with him to write a book about his father. Cory said he contacted Proietti after reading his articles.

“Lots of people have written articles about Dad, but Matt is the only one who got every detail right,” he said.

Cory Etchberger, himself a 25-year veteran of the college lectern, started work on the book in 2006 and had done research, gathered a contact list and developed an outline. However, because he lacked a strong writing background, he knew he would need some help. He talked to his brother, Richard, and they agreed that Proietti was the man for the job.

Despite his rookie status as a book author, Proietti had plenty of writing chops to qualify him for the job. In his 31-year public affairs career, he has won the Department of Defense’s coveted Thomas Jefferson Award for communications four times. He began writing in grade school, and when the Air Force gave him the opportunity to write professionally, he couldn’t believe it.

Not a week goes by that I’m not thankful to the Air Force for giving me the opportunity to write,” said Proietti.

After transitioning to the Air Force Reserve in 1988, he spent a decade working as a community newspaper editor in Southern California. Since becoming a traditional reservist, and later an individual mobilization augmentee, Proietti has served in a variety of writing, editing and mentoring roles. Until recently he was the reserve assistant to the public affairs career field manager at the Pentagon. He is now assigned to 3rd Combat Camera Squadron at Joint Base San Antonio-Lackland in Texas and is on extended active duty as public affairs manager for the Air Force Reserve Yellow Ribbon Reintegration Program.

Research

Proietti said his role as a chief master sergeant gave him a unique understanding of the responsibilities Etchberger would have had as an enlisted leader.

He first met Cory in 2009 at his then-home in Switzerland, where they went through his father’s service records. What unfolded, as Proietti interpreted the records for the late chief’s son, was a clearer picture of the career of an outstanding airman. The biographer said he became fascinated by the narrative because so many Medal of Honor stories are about young airmen who made a split-second decision to do something heroic, while the story of Dick Etchberger revealed the full career of a man who lived the Air Force core values, was a good wingman, and was loved and respected by superiors and subordinates alike.

Two years after Proietti’s research began, President Obama approved the Medal of Honor for Etchberger, presenting it to his sons during a White House ceremony, Sept. 21, 2010.

The initial plan was for Proietti and Cory to co-write the book, but as the project progressed, they decided it would be best for the Air Force writer to take over the pen. Proietti spent the next several years doing research, spending hours at the Lyndon B. Johnson presidential library in Austin, Texas, and interviewing and exchanging letters with Etchberger’s former supervisors and the men whose lives he saved, including retired Air Force Tech. Sgt. John G. Daniel of La Junta, Colorado.

“He should have a 55-gallon drum full of medals. I wouldn’t be alive without him,” Daniel said.

The Battle Unfolds

In the hours preceding his death, Etchberger defended the Lima Site 85 radar camp against an attack from North Vietnamese special operations forces. Etchberger used a handheld radio to call for a rescue and air strikes. According to Daniel, they basically had to call air strikes in on themselves, figuring they were dead men anyway.

Etchberger, Daniel and Air Force Capt. Stan Sliz spent the night returning small-arms fire and exchanging grenades with the enemy. When the light of day finally brought a CIA rescue chopper, Etchberger repeatedly exposed himself to heavy fire while helping Daniel and Sliz, both of whom had suffered serious injuries, onto an Air America rescue helicopter. Daniel lost consciousness as soon as he was aboard.

After ensuring his men were safely loaded, Etchburger joined them. As the helicopter peeled away, an enemy round pierced the floor and hit Etchberger, resulting in serious internal injuries and bleeding. He died by the time the aircraft reached safety.

Daniel, who was unconscious until the next day, was confused by the news of Etchberger’s death.

“It didn’t make sense to me. He was the only one who wasn’t injured [that night]. I thought, ‘what the hell?’” Daniel said. “He told me, ‘I’ll be right up. I’ll see you in a minute.’”

Writing Whenever, Wherever Possible

Proietti, who traveled on military business a good deal over the last five years, said he would work on the story everywhere he went. The biography was written on airplanes, in hotel rooms and on weekends at his home in the hills outside of Sacramento, California.

Finally, on Dec. 1, 2014, Proietti officially finished writing and began proofreading. Air Force Senior Master Sgt. Ray Sarracino created the cover illustration, which features a full-length photograph of Etchberger in his uniform, the Medal of Honor and a map of Laos and North Vietnam.

The book went to press in early 2015; 5,000 copies paid for by the Etchberger Foundation, which will receive half the profits. The foundation will use the proceeds to educate others about the life and sacrifice of its namesake, provide leadership and service awards to ROTC students, and to assist Air Force families in financial need.

Cory said he’s pleased with the book and credits Proietti’s ability to ask the right questions and build historical context with creating an accurate portrayal of his father. He said he hopes that those who read “At All Costs” will come away inspired to continue his father’s legacy of helping others.

With the first edition of the book in print, Proietti is now working on a screen adaptation and will have a draft version of a script completed this spring. He said he also hopes to write more books in the future, including works of fiction.

The CSAF Professional Reading Program was created in 1996 by the then-Air Force chief of staff, Gen. Ronald R. Fogleman, to develop a common frame of reference among Air Force personnel -- officers, enlisted, and civilians -- to help every airman become better, more effective advocates of air and space power. Each chief of staff since then has enhanced and continued the program.