CYPRESS, CA – Known for toughness and durability on the road, on the track and in the dirt, Toyo Tire U.S.A. Corp added Official Tire of Tough Mudder™ to the brand’s resume last year.  Today, the company announced it has extended the partnership with Tough Mudder and will continue to have Toyo Tires branding on the courses across America.

Probably the Toughest Event on the Planet^®, Tough Mudder is a team-oriented 10-12 mile obstacle course challenge designed to test physical strength, stamina and mental grit.  The events are untimed, and teamwork and camaraderie are considered above all else. Participants are encouraged to work together to overcome obstacles and push themselves to physical and mental boundaries. Each event allows participants to experience exhilarating, yet safe, world-class obstacles they won't find anywhere else.

Tough Mudder participants face Toyo Tires^® Skidmarked; a menacing ten-foot wall angled toward Mudders. Teammates must work together to get on top of the wall, and then navigate down the face of it past a row of Toyo^® tires.

In addition to Tough Mudder, Toyo Tires is also the Official Tire of Mudderella™. Founded in 2013 and part of the Tough Mudder, Inc. family of brands, Mudderella is a five to seven mile obstacle course challenge, designed by women for women.

“Tough Mudder delivers a unique branding opportunity and the chance to reach people who share our All or Nothing attitude,” said Amy Coleman, senior director of marketing, Toyo Tire U.S.A. Corp.  “Not only do they reach people on the ground at events, but they are active across a variety of mediums and are constantly creating engaging content that captures the attention of their fans.”

“Toyo Tires, known for their toughness and durability, are a perfect fit for the Tough Mudder, Inc. brands,” said Jesse Bull, SVP of Media & Content for Tough Mudder, Inc. “We look forward to partnering with Toyo Tires once again in 2016 and having Team Toyo contribute to the on-site experience for hundreds of thousands of new and returning Mudders.”

To learn more about Tough Mudder and find an event near you, visit ToughMudder.com.  Find the right Toyo tire and a list of dealers at ToyoTires.com.

About Toyo Tires^®

Established in 1966, Toyo Tire U.S.A. Corp. represents the innovation, quality, performance, and excellent service that Toyo Tires has delivered worldwide for 70 years.

The company offers a complete selection of premium replacement tires for nearly every make and model including light trucks, SUVs, high performance cars and luxury vehicles as well as commercial trucks.  Consumer product lines include the popular Open Country^® tires for light trucks and SUVs; Proxes^® ultra-high performance tires; Versado^® tires for luxury passenger cars; and the value line of Extensa^® passenger car tires. Many of the tires are built in the United States at their state-of-the-art factory in Bartow County, Georgia.

For more information log onto www.toyotires.com and connect with the community at Facebook, Instagram, Twitter and Google+.

About Tough Mudder, Inc:

Founded in 2010 with the launch of the Tough Mudder event series of 10-12 mile military-style obstacle courses, Tough Mudder Inc. has since grown to include Tough Mudder Half, an obstacle challenge bringing the thrills of Tough Mudder to a 5-mile course; Mudderella, an obstacle course series created by women for women; Fruit Shoot Mini Mudder, a custom event for children ages 7-12; and World's Toughest Mudder, a grueling 24-hour endurance competition. The Tough Mudder family of brands is united by a commitment to promoting courage, personal accomplishment and teamwork through unconventional, life-changing experiences. With more than 2 million participants to date, Tough Mudder Inc. will put on more than 60 events worldwide in 2016.