Key Product Updates Will Empower Publishers and Brands to Drive Audience Engagement Through Effective, Creative, and Data-Driven Content Experiences

/EINPresswire.com/ -- TORONTO, ON -- (Marketwired) -- 05/03/16 -- ScribbleLive, a global leader in content, marketing, and publishing technology announced key updates to its Engage product, a solution brands and publishers use today to create and publish content experiences to drive audience engagement.

The ScribbleLive Engage product announcement highlights the changing landscape for both publishers and brands. Both need to continue to look for new ways to engage with their audiences. Brands need to produce content experiences that educate, entertain and build relationships with their customers, while guiding the path to purchase. And Publishers need to establish new connections to build experiences that continue to add value and open up opportunities for monetization.

Globally, over a thousand publishers and marketers use the ScribbleLive platform to help them better engage with their audiences to outperform competitors and deliver predictable results including Bank of America, Fox Sports, Hearst, Oracle, Red Bull, Reuters and Scripps.

Create, Curate, and Publish Content Effectively

ScribbleLive Engage, predominantly used to power content creation, curation, and publishing, enables publishers and brands to create more engaging content experiences. Each of the updates in today's release focus on making it easier for users to see more success through data driven, creative solutions. Namely, the rollout includes a redesign of the UX in the main interface, enhancements to the core curation tool, the Discovery Hub, and the introduction of a net new advanced Moderation Hub.

Jacob Cantele, Concierge Auction's CTO, an Engage customer of almost two years stated, "Engage enables us to manipulate content in ways that, to borrow a phrase, 'whatever we can dream we can do,' when you're able to generate new content and the customer knows that there will be new content posted daily, it gives him or her reason to come back often and think of our company as a partner."

The updates give users a redesigned central workspace to publish richer content experiences more seamlessly to any of their digital channels -- in one click. With a broader choice of formatting options, users have more flexibility on what they publish to create consistent on-brand experiences for their audiences. The updates also set the stage to easily add new sources to curate from as customer needs arise. This helps to ensure Engage users that they'll be able to continuously produce content experiences that have the greatest relevancy and reach with their audience.

"Hundreds of customers have test driven the new Engage product and we are thrilled by the feedback we have received. Global brands and publishers are all excited to start reaping the benefits of this release," said ScribbleLive VP of Product, Jeff Elder.

There's also a brand new Moderation Hub within the central interface that now acts a staging area for users to plan, review and organize content from across multiple sources before publishing. This gives users greater flexibility in what and when certain content is published. This update works to support many use cases for both brands and publishers including more seamless control when moderating questions during live chats and Q&A, as well as when UGC is being integrated into the experience. This translates into smoother, more effective collaboration and more engaging experiences.

Channel Your Creativity and Stand Out From the Competition

All this added functionality also translates into more effective content that informs, educates, and entertains your audience. With Engage, you can turn content into experiences with powerful streams, pinboards, Q&As, articles, timelines, and social posts. Engage's easy to use digital templates make rolling out a powerful engaging experiences simple. We've also enhanced our rich text editor in today's update and now you can choose from more styling options, get creative, and realize your vision.

Amanda Iacone, Digital Writer/Editor for WTOP.com and a long-time Engage customer said, "In our case, the new formatting options Engage offers make our blog posts stand out from the pack and offer greater styling flexibility. Engage's Moderation Hub is also a great tool that will help our team of journalists quickly sort through tweets, Facebook posts and even reader comments during breaking news and live Q&As."

Optimize Your Content, Foster Deeper Engagement and Measure ROI

Tying the content you're publishing back to valuable, actionable metrics has continuously been a challenge for publishers and brands even though the importance of this is widely understood. Engage makes effectively tracking and measuring content performance easy. You'll start to foster deeper engagement by setting and tracking goals, measuring audience engagement, and uncover trends to determine what content works best so you can start doing more of it.

As of today, the new Engage will be available to current ScribbleLive customers as well as the general market. Contact ScribbleLive for a product demo, sign up for an introductory webinar or learn more here.

About ScribbleLive
ScribbleLive is the leading content marketing platform provider. The platform is designed to help you deliver content effectively, make decisions with data and channel your creativity and is trusted by over 1000 leading brands and publishers, including RedBull, Oracle, American Express, ESPN, Bank of America, NBA and Visa. For more information, visit www.scribblelive.com

Media Contacts:
Blast PR On Behalf Of ScribbleLive
KristinAnn Janishefski
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