/EINPresswire.com/ -- TOLEDO, OH--(Marketwired - April 21, 2016) -  In response to consumers' desire to make more informed choices about the food they eat, Dei Fratelli -- a fourth-generation, family-owned and operated line of tomato favorites -- has earned Non-GMO Project Verification on their popular product lines. Starting this Spring, consumers will be able to find their favorite Dei Fratelli products on store shelves with the promise that they have remained non-genetically modified.

"Having the Non-GMO Project Verification validates the great care and effort that we've put into producing the best quality products on the market," said Herb Milem, Director of Retail Sales at Hirzel Canning Company & Farms. "It's an additional way of affirming to our customers the quality and integrity of our tomato products. We have always believed in integrity of source, supply chain and quality, which is why we germinate the seeds and provide them to our local growers. Having the Non-GMO Project Verification affords our consumers the independent confirmation of the integrity of the foods they are eating."

The Non-GMO Project Verification represents Dei Fratelli's ongoing commitment to provide the highest quality products made from ingredients tested for quality, authenticity and transparency. The Non-GMO Project is the only entity in North America that offers third-party verification and labeling for products made according to rigorous best practices for GMO avoidance, and the associated seal is the most trusted sign that a product is produced through best practices for GMO avoidance.

"We know that consumers want to know what's in the food they eat," shares Milem. "We are proud to be leading the way in the tomato and canned foods category by earning Non-GMO Project Verification."

About Dei Fratelli

Dei Fratelli is manufactured by Hirzel Canning Company & Farms in Toledo, Ohio. A fourth-generation, family-owned and operated company founded in 1923, Hirzel Canning Company & Farms produces canned tomatoes, carton tomatoes, tomato products and sauerkraut in three processing locations. The company owns extensive greenhouses and farms in northwest Ohio. For more information visit us at DeiFratelli.com, Facebook.com/DeiFratelli, and Pinterest.com/deifratelli/. For the latest updates follow us on Twitter @DeiFratelli and Instagram @Dei_Fratelli.

ABOUT THE NON-GMO PROJECT

The Non-GMO Project, a non-profit 501(c)3 organization, offers North America's only third party verification and labeling for non-GMO (genetically modified organism) food and products. There are currently more than 33,000 Non-GMO Project Verified products from nearly 2,000 brands, representing well over $12 Billion in annual sales. Non-GMO Project Verified is currently one of the fastest growing labels in the natural food sector, and increasingly is an attribute sought by conventional brands as well. To learn more visit www.nongmoproject.org.

Contact:
Whitney Rofkar
Whitney@threadgroup.com
(419) 283-7609

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