New Optimization Engine Leverages Virool DMP to Optimize Towards Campaign KPIs

/EINPresswire.com/ -- SAN FRANCISCO, CA--(Marketwired - January 28, 2016) -  Virool, the leader in programmatic video distribution, today announced a significant milestone in the advancement of its platform. Having run more than 75,000 video advertising campaigns, the company has amassed a robust Data Management Platform with precision to reach more than 450 million unique profiles around the world. Today, Virool introduced a new Optimization Engine that leverages the DMP in order to best reach client KPIs.

About the Virool Data Management Platform (DMP)
The DMP from Virool allows it to collect, aggregate, analyze and ultimately activate audience profiles for client video campaigns. Virool uses cookie data to collect and store historical profiles across the web that are refreshed every two months, guaranteeing the accuracy of every profile in its system. Now advertisers on the Virool platform can combine their first-party audience data with Virool second-party data, that can be classified, segmented, and layered on top of BlueKai's third-party data for hyper-targeted audience segments. Leveraging each powerful data set, advertisers have richer and more actionable information for personalized video campaigns.

About Virool's Optimization Engine
The Optimization Engine from Virool is a powerful, machine-learning algorithm that predicts the probability of an impression converting into performance metrics. With 450M profiles in Virool's DMP, the Optimization Engine accurately analyzes historical performance of Virool campaigns to identify which impressions within a target audience will deliver maximum results. Sample KPIs include: Social Share Rate, Viewability, CTR and Views.

"Virool believes in targeting people, not impressions," said Alex Debelov, CEO of Virool. "With the backing of Virool's robust DMP, we guarantee that our clients can receive personalized marketing programs that deliver better results and higher marketing ROI. It is the true essence of what our programmatic platform can do to help people spend smarter, and it's just the beginning."

About Virool Inc.
Virool is a programmatic video marketing platform for individuals, small businesses and global brands and their agencies. Today, more than 30,000 global customers are using the Virool platform to reach key influencers, promote their content and gauge campaign effectiveness. Within our self-service platform, users can leverage a proprietary DMP to build custom, addressable audience segments across all screens including mobile web iOS. Within Virool, users can analyze trends via a fully transparent and insightful analytics suite that offers viewability guarantees, emotional resonance and fraud protection. Also, Virool offers custom creative solutions that enable one-click social sharing and the ability to forecast earned media potential via our Virometer tool. More than 100,000 multi-channel publishers have activated video content from Virool via partnerships with Rubicon Project and direct native placements. Founded in 2012, Virool has raised $6.62M in seed funding from a collection of top VC firms and angel investors. It is the biggest seed investment that any Y-Combinator graduate has ever received.

Kara Ivy Goldberg
Sr. Brand Marketing Manager, Virool
Kara@virool.com 
203-246-6896

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