/EINPresswire.com/ -- TORONTO, ON -- (Marketwired) -- 12/12/15 -- With social media now a major part of most business communication strategies, it's crucial for companies to reach, engage and establish relationships with people who have the power to influence their target audiences. Those influencers can be just about anyone -- bloggers, reporters, analysts or customers. The press release, which is no longer just for "the press," is an effective tool to accomplish this. With the right content, enhancements and distribution strategy, it can attract consumer and public attention and help communicators gain traction among their key influencers.

Marketwired recently published a series of blog posts to help PR, IR and marketing professionals identify, build and maintain relationships with their brand influencers. The post "Press Release Distribution Tips for Reaching Influencers" offers valuable pointers to help communicators make their press releases more compelling, offer value, and speak within their target audiences' frames of reference, including:

• Sharing each release with the right audience in the right place
• Adding shareable components
• Optimizing for search engines
• Making the most of results

To learn more about how to reach and engage your target influencers -- and more -- follow the Marketwired blog. Tweet about this topic at #Influence411.

About Marketwired
Marketwired is a communications leader and partner of choice for marketing, public relations and investor relations professionals worldwide seeking premier news distribution and social communication solutions. For more than 30 years, the company has played a pivotal role in connecting newsmakers to news consumers by sharing market-moving, direct-from-source information on behalf of companies worldwide. The Marketwired team partners with thousands of customers to help them discover better ways to create and share their news with the people who influence their brands and impact their business. Visit www.marketwired.com and follow @Marketwired.

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