/EINPresswire.com/ -- VANCOUVER, BC--(Marketwired - October 21, 2015) - Wishpond is pleased to release recent findings following a study of the current state of marketing automation in the industry today. Wishpond data shows that 68 percent of successful marketers suggest that lead scoring is based upon content and engagement as the leading ways for improving revenue contribution. The company is releasing an infographic today that shows the state of marketing automation in 2015 and how useful it can be for businesses.

The number one benefit for those using marketing automation according to those marketers who do business-to-business (B2B) work is the ability to generate better qualified leads. "We are confident that our powerful platform will allow SMBs (small and medium sized businesses) to maximize the power of marketing automation without the costs of alternative solutions like Hubspot and Marketo," said Wishpond Founder and CEO Ali Tajsekandar.

"We know that despite an 11 times growth in companies using marketing automation software, there are still only less than 10 per cent of companies using these platforms. Wishpond is working to change that." In fact, this data shows us that sales and marketing professionals agree that lead quality is far more important to revenue than lead quantity.

Wishpond has made significant moves recently to increase the strength of their platform with the introduction of their public API and CRM integrations with sites such as Salesforce, InfusionSoft, Insightly.

Other solutions require businesses to dedicate large budgets to costly platforms, meanwhile Wishpond offers a results-driven alternative to these competitors. Wishpond currently has more than 5000 customers who have seen more than 22 million leads since 2012.

About Wishpond:

Wishpond is the world's easiest marketing automation platform, empowering businesses of all sizes to generate, manage, and nurture leads with its easy-to-use and affordable self-serve platform. The platform is integrated with dozens of popular services to help marketers automate marketing activities based on their customers' actions across all interactions with their business. The powerful platform includes features such as Landing pages, A/B split testing, responsive design, personalized email marketing, drip campaigns, website popups, social promotions, forms, analytics, lead scoring, visitor tracking, and CRM integration.

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For more information:
Todd Hauptman
Director of Public Relations
604-376-2252
todd@wishpond.com

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