Skittles vows to “Make Game Day Awesomer” in its second season as Official Sponsor of the NFL

Illinois, U.S.A. (September 11, 2015) – To launch its second season as an Official Sponsor of the NFL, Skittles candy has vowed to “Make Game Day Awesomer” by ensuring fans everywhere have plenty of Skittles to last the season.

Skittles’ biggest fan, Seattle Seahawks All-Pro running back Marshawn Lynch, appeared on the home shopping television network EVINE LIVE to give NFL fans a unique opportunity to Taste the Rainbow on game day.

The video, which was featured on the TODAY Show, ESPN Sports Center, Yahoo, Fast Company and Huffington Post, shows Marshawn demonstrating his unique love for his favorite candy by selling Skittles on-air in a five-minute segment. In a hilarious twist on typical shopping network offers, the brand’s biggest fan is now playing the role of high-profile pitchman.

About Mars, Incorporated

Mars, Incorporated is a private, family-owned business with more than a century of history and some of the best-loved brands in the world including M&M’S^®, PEDIGREE^®, DOUBLEMINT^® and UNCLE BEN’S^®. Headquartered in McLean, VA, Mars has more than $33 billion in sales from six diverse business segments: Petcare, Chocolate, Wrigley, Food, Drinks and Symbioscience. More than 75,000 Associates across 73 countries are united by the company’s Five Principles: Quality, Efficiency, Responsibility, Mutuality and Freedom and strive every day to create relationships with stakeholders that deliver growth we are proud of as a company.

For more information about Mars, Incorporated, please visit www.mars.com. Follow us on Facebook, Twitter, LinkedIn and YouTube.